Ar_home_b_search
 

It's not a new term or a new statistic. In fact, it's something I discuss in my everyday conversations with other agents as well as my well-informed clients who have a solid understanding of the Edmond Real Estate market. I'm sure many of my peers here keep an eye on their local absorption rates, as I do. It helps me have a better understanding of current, and sometimes, coming trends in our area. The best definition I know for the term "absorption rate" is the rate at which properties are able to be sold in a given area. Basically, if you want to project how long it will take for all the homes currently on the market in your area to sell, just divide the number of homes on the market by the number of homes closed last month. For example, here in the Oklahoma City Metro area there were 1,762 homes closed in March, 2007. As of March 31, 2007, there were 8,491 homes listed in the same area. Divide 8,491 by 1,762 and you have a 4.82 month supply of homes. Pretty basic stuff I know, but it's good to keep an eye on this figure. When you see it rapidly increasing, you might be in trouble. When you see it decreasing, your market is taking a turn to the seller's side. One thing I've never really put much thought into though, is using these figures in my listing presentations. Until now. Let me refer you to an article I recently found through a simple Google search. That's a little different twist on narrowing down the absorption rate to a particular price point that I'd never considered before.

I don't know about you, but I'm always looking for a better way to explain to Mr Joe Seller why we should list his home for X, instead of his figure, X + 20%. This seems like an interesting way to demonstrate the damage that a high listing price can do to his chances of a successful sale. So, I'm curious, how many of you out there already use this in your listing presentations?

 

Search the Oklahoma City Metro MLS for your next home       Get information on how to get your Edmond or Oklahoma City home sold

 

 
Post is included in group: Realtors®
Post is included in group: Gadgets, Tools, & Extras
Post is included in group: The Art Of Marketing You
Post is included in group: FOR SALE BY OWNER - MARKETING(FSBO)
Post is included in group: For Sale By Owner

50 Comments on Is Absorption Rate an effective listing tool?

MAY
04
2007
This is a great tool to use when speaking with a seller. I point out that you need to very compentive with your home or it will only sell the neighbors home.
12:24am • #1
615,230 Points Localism Sponsor Outside Blog

We do.

Carolin Benjamin
Bob and Carolin Benjamin - The Benjamin Team - Keller Williams Integrity First Realty - Gold Canyon, Arizona

12:25am • #2
1,215,623 Points 44 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master
Hi Ryan - We don't do a full absorption rate analysis like the article. Instead we show a seller the competition in their neighbood and MLS area, how many months of inventory we have, and statistics from our board on what percentage of listings are selling. We also have a couple of graphics from our KW Camp 4:4:3 training that show the effects of overpricing. I'll email them to you.
12:43am • #3
243,154 Points 25 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Ryan,

I'm going to take a look at this again tomorrow and see how I can use it to my advantage.

Thanks for pointing it out,

Fran

12:43am • #4
135,267 Points 10 Featured Posts Localism Sponsor

I have been using the same number by a different name - calling it the competition ratio which I defined as the number of homes in competition for the attention of buyers. 

No matter what we call it, it is a great indicator of where the market is going. 

5:39am • #5
323,528 Points 45 Featured Posts Outside Blog Attended Rain Camp

Ryan - I use absorption rates when I do my listing presentations, and have used this for a number of years now. I find it to be a very effective tool to show sellers, especially when you're in a buyers' market. Their goal is to have their property be sold, so they need to know these kinds of numbers about the market they're in, in my opinion.

This is a good post, as I find most agents I know not only don't use absorption rates, they don't really know what it is or how to figure it out.  Someone showed me this many years ago, and I've been using it ever since.

Ann

5:47am • #6
1 Featured Post
This is one of the first thing I learned in Real Estate.  It has helped me get my listings to price correctly and really opens sellers eyes when they see how long it will take to sell their home and how competing homes greatly impact the sale of their own.
5:47am • #7
242,512 Points 30 Featured Posts Localism Sponsor Outside Blog

According to the professional in my neck of the woods... absorption rate has a huge effect on the market.   When the market took a dive we had about a 10-11 month supply of homes... we are currently at 5-6.   The gentleman conducting the seminar stated anything below 6 means you are in a steady good market....   YIIPPPIIEEEEEEEEEE FOR ME

6:09am • #8
It's an excellent tool to use with sellers and one that I bet many of your competitors fail to utilize. 
6:27am • #9
387,176 Points 5 Featured Posts Localism Sponsor Outside Blog
Ryan, if nothing else, analyzing the absorption rate for the area and the price range shows your prospect that you know what you're talking about, and that you have taken the time to analyze their particular situation.
6:48am • #10
2 Featured Posts

Hi ryan...Great post and thanks for the links.  I have been using the absorption rate information with sellers for years, but at no time in my career has it been more important than now.  I also have been tracking the amount of inventory (new listings) coming on and the number of Under Agreements on a monthly basis.  You can see how it is working in my area by clicking here.  This information goes hand-in-hand with the absorption rate data.

Regards,

Jay Burnham, VP
Coldwell Banker Residential Brokerage
North Shore, Massachusetts 

 

 

 

 

6:53am • #11

Hello Ryan

I think it is a gtreat tool to make sellers aware of the market. Here in Ocala FL we have 7066 homes for sale & only moved 364 last month ! I also talk about the number of vacant homes owned by investors, which is 28% in my area and from what I read a nation wide problem.

6:54am • #12
I haven't heard that term before.  I will have to take a look at my own market and see what my clients and market area think!
6:54am • #13
3 Featured Posts

I've used a similar tool through point 4. Too early in the morning for fuzzy math.

7:08am • #14
160,513 Points 8 Featured Posts Outside Blog
Ryan, I agree is a great listing tool in this market. I have just recently started incorporating in my listing presentations, good information.
7:24am • #15
2 Featured Posts

Ryan,

Great post... I use it in all my listing presentations, it helps your clients get a realistic feel of what they are up against and which hopefully results in a competitive price point. Here is another spin on it. Use it also to get your listing contracts signed for at least as long as the absorption rate + a month or two. Use it to it's full potential... Good luck and let me know if this works for you too.

7:44am • #16
293,730 Points 49 Featured Posts Outside Blog

Ryan, excellent!  This is one of the basics.  Real Estate 101 but often overlooked.  Amazing, no?  That's a great article you pointed out.  I just re-did our Dade County numbers as of this very moment, the AR is 24.07  Holy Cow!!  The number is even bigger in certain areas of the county.

Congratulations on your featured post!

7:51am • #17
172,003 Points 46 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp
Ryan: Five stars for you! Perhaps this should be posted to some of the groups as well.
8:27am • #18
1,544,598 Points 416 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Mmmm.  We have an 8 month supply in my county.  Depressing.  DOM is getting longer and longer each month and prices stay static. 

Except for new construction, which is coming down. 

9:07am • #19
1,177,130 Points 133 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Yes I do!  In fact I break it down by micro markets especially if they are buying something also.  I counseled someone to hold off a little over a month ago because the market she was selling in was swamped with inventory and the market she was buying in was moving.

To know your market is to love your market! 

9:09am • #20
Absorption is a great analysis tool that I've just begun to add to my market reports and listinhg presentations. I think it is much better than DOM which is distorted by agents relisting their properties every 30 days to restart DOM.
9:47am • #21
1 Featured Post

Hi Ryan,

Good link... Jery Rossi has been a superb reacher for decades, and anyone wanting a truly enriching class should make it a point to catch him.

The AR analysis is under-utilized, but smart agents know their numbers, and help sellers understand what is going on. Market knowledge is paramount!

10:14am • #22
273,484 Points 18 Featured Posts Outside Blog

Jason - Thanks for your input. I've used the general absorption rate often, but never narrowed it down to focus on a particular neighborhood or price range as suggested in the article. I can see that having a great impact on sellers.

Carolin - Do you find that it makes a big impression?

John - Thanks for the charts. Very interesting stuff!

Fran - You're welcome. I hope it helps you as much as it did me.

Robert - I agree. Call it what you want, it seems like a great tool.

Ann - I'm glad to hear from someone who's using it and that it works well. I'm a statistics guy so I love this kind of information... I guess that's the baseball guy in me.

Laura - Thanks for sharing! Glad to hear it helps.

Desiree - I think those are great guidelines to go by. Yippee for sure! My rate is at about 4.82 right now. Thanks for sharing!

Diane - I think you're right. Sometimes it's all about having the tools the other guys don't use isn't it?

Brian - Exactly right. Even if they don't fully understand it, it still makes a point of being informed. Thanks for your input.

Jay - You're right. Now is definitely the time to pull this information out of the drawer. That's some great data you've got. Thanks for sharing!

Joe - Wow! Glad to see you're staying informed. Hope things turn around for you soon.

Christopher - Glad to give you something new. I hope it helps in your presentations.

Gary - I have trouble with this stuff early in the am also. That's why I posted this so late last night!

Suzanne - Glad to see you're using it. Do you find that it's helping you get your sellers to price correctly?

Donna - Great point! Thanks for the input!

Maggie - I agree. You'd think I would have thought about this before, but I've simply looked at the basic overall rate, never focused it down like that. Sorry to here your rate is so high, scary high! Thanks for your input!

Roberta - Thanks for the suggestion, I made that adjustment.

Lenn - Sorry to hear but things should turn around before long? It's good to know where you stand though. I have no doubt you stay VERY informed on such stats!

Renee - That's awesome info! Thanks for sharing. GO BIG RED!

Keith - I agree. DOM can be very misleading but this seems to give a much clearer picture. Thanks for dropping by!

10:15am • #23
273,484 Points 18 Featured Posts Outside Blog
Patrick - I agree. We have to use every tool we have to truly paint a picture for the client. Renee put it well... to know your market is to love your market. Thanks for your input!
10:18am • #24
606,089 Points 36 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Jason,

Excellent post!  This is definitely an important tool that should be used to demonstrate to the unrealistic Seller what we are telling them.  It is our job to educate the public after all and this is one of the ways it should be done.  Thanks for sharing and congrats on your Feature.

11:07am • #25
183,686 Points 47 Featured Posts Outside Blog
Ryan, I have used the Absorbtion Rate tool since the late 80's and I can assure you it has worked wonders for me.  More than any tool I use this really puts everything into perspective.  I have even had sellers give me longer listing contracts after looking at the Absorbtion Rate.  Thanks and have a great weekend.
1:05pm • #26
127,676 Points 1 Featured Post
I used to use Absorbtion Rate when in land development, forgot all about it since than. Thank you for bringing it up again. It is easy to explain to clients and easy to understand
2:12pm • #27
273,484 Points 18 Featured Posts Outside Blog

Lisa & Robert - Thank you. You're right about our educating the public!

George - That's great to hear! Thanks for sharing and you have a great weekend also! I'm headed to the lake so I'll see you all Sunday!

Jim - Glad I could help. It seems like a great way to explain things to our clients.

2:28pm • #28
2 Featured Posts

I actually consider absorption rates one of my secret weapons.  VERY FEW agents use them.  They do a tradtionaly CMA taking ACTIVES,PENDINGS,EXPIRES and SOLDS tot he seller and put way to much weight on the SOLDS.

More weight must be placed on the absorption rate.  Absorption rates must also be broken down to specific areas and specific house styles in specific neighborhoods.   If ranch style homes are have less than 2 weeks of inventory and the rest of the market has 6, then a Seller can price their ranch much higher than one would think.

 I share the AR's and almost always come out with the right price!

11:48pm • #29
MAY
05
2007
434,379 Points 14 Featured Posts Outside Blog


Good post outlining a great agent tool, Ryan.

All interested in this might wish to check out the Web site of my fellow CRS instructor, Zan Monroe.  Zan is a very caring, sharing person, and he has a number of articles listed on his site, at ZanMonroe.com.  You'll find them under his "Online Products & Library" link. 

Zan has a number of other articles as well on the listing presentation, Ninja selling, odds of your house selling...and more.

Good information offered freely.  Check out Zan's site.

It's a great day her on the lake in Reston...hope it's a great day uut there in Edmond, too! 

12:28pm • #30
MAY
06
2007
273,484 Points 18 Featured Posts Outside Blog
Greg & Brian and Allen, Thanks so much for adding to the information here! I've been playing more with these figures the past couple of days and see HUGE value in different ways to use this information for the consumer. Great stuff! Thanks for coming by!
11:25pm • #31
MAY
07
2007
An Absorption Rate calculation is required by most relo companies that I work with and I do include it in my listing presentations for non-relo clients.  Remember information in power!
6:07pm • #32
142,998 Points 1 Featured Post Outside Blog

Ryan

Absolutely I use the market absorption rates when ever possible. I keep up on local market trends and if I can find out where they are heading to, when possible I will do a market trend analysis of their new area. I find many agents in the area don't do this and this gives me a leg up on the competition. Also, I am able to educate the Sellers on how to get ahead of the market by pricing the home correctly saving them time and money and winning on the buying end.

6:35pm • #33
1 Featured Post

This is a great tool for such a thing. I have gotten real tired of agents pumping up a seller by saying their home is worth more that the suggested price. Putting some practical figures behind the listing price should make more sense to everyone in the industry.

6:51pm • #34
MAY
30
2007
273,484 Points 18 Featured Posts Outside Blog
John, Gary & Haseltine - Thanks for your input. I find it useful also and believe it gives a much clearer picture than the old comps, although those are still part of the equation. Thanks for stopping by.
10:18pm • #35
SEP
22
2007
556,113 Points 2 Featured Posts Outside Blog

Hi Ryan,

I've only had to discuss absorption rate a few times and generally when I do I notice that the client lowers their head and gets that vague look in their eyes. Even a few agents don't even know what that term means. Thanks for the reminder though as it should be something I discuss with my clients regularly...I just happen to address it in other terms.

-Keith

 

3:17am • #36
429,318 Points 57 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Ryan

I missed this one originally-glad I found it now though.  Very well done!

5:19am • #37
SEP
24
2007
273,545 Points Outside Blog

I absolutely agree... Bringing up absorption rate during a listing presentation can be very effective. Thanks and keep doing what you do.

4:42pm • #38
SEP
28
2007
I study absorption rates daily and find absorption rates by housing type, price range, and geographic area. Ths is the most valuable tool in the real estate world, as it gives a clear picture of where the markets are, where they were, and where they are going. 
8:55pm • #39
OCT
15
2007
176,094 Points 2 Featured Posts Hit Router Called Shot Master

WOW ... Thanks for a great post.... now I know that I can tell the seller why they should list their home at... 

 

7:09pm • #40
JAN
04
2008
1 Featured Post

I look at DOM as what has happened (accurate or not) With AR we are trying to determine what will happen. That is how I see them, both valuable info but different.

12:28pm • #41
142,998 Points 1 Featured Post Outside Blog

Ryan

I use this technique all the time works well if you sitting in-front of someone who understands the value of time vs. money.

12:51pm • #42
APR
03
2008

I found this to be very informative.

I too use these statistics in both listing and selling presentations.

 

See my post on this subject at: http://activerain.com/blogs/jpeters

9:10pm • #43
APR
10
2008
1 Featured Post
Hi Ryan:  Yes, use this.  We have found it very effective.  We also show them our list to sales price ratio and DOM to show them that pricing it right will also get them closer to their asking price, faster.  Unfortunately, some folks still don't understand or maybe don't trust the data.  It's a shame, but some sellers are still buying the pie-in-the-sky idea that they can get some outrageous price for their property just because some, less than ethical, agent told them so.  With these folks, we revisit them after their listing expires.  Usually, they have learned an important lesson.   
8:30am • #44
MAY
16
2008

Good to know thanks for the tips.

2:08am • #45
AUG
04
2008
322,109 Points 1 Featured Post

Hi Ryan,

It works!  All of the agents in my office use absorption rate!

Kind Regards,

John Petrella, REALTOR®
ABR®, GRI, Broker/Owner

Direct: 808.640.3953
Local@LocalHawaiiRealEstate.com

Local Hawaii Real Estate
Honesty • Integrity • Commitment

159 Keawe St., Suite 1
Hilo, HI  96720

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.

 

 

2:13am • #46

I definitely use it when discussing price with my sellers. It's not my "go to" stat in my analysis by any means...but once we've determined the price- we look over where that slates them to sell versus the competition. If there's 14 months of inventory for your price range and property type but you want to sell in 4...we've got to beat 5/7 of the competition in some combination of price and product! GREAT thought-provoking post.

12:35pm • #47
NOV
28
2008
MAR
20
2009

Thank you for your info.  I definitely feel the absorption rate information is vital to pricing a home.  It shows the true picture instead of just days on the market.

Brenda Pierce
6:08pm • #49
AUG
09
2009
146,833 Points 1 Featured Post

I think that absorption rates are a vital tool for when listing a home- it not only lets the seller envision their probablity of selling but also lets us as agents know whether or not taking the listing would be a good business decision.

2:28pm • #50
FEB
14
2010

I would argue that contracts signed are a better indicator of the CURRENT market than closings... case in point, in my area during the period following 9/11, contracts FELL while closings INCREASED.

I calculate mine based on contracts and adjust as time goes on for those properties that fall out of contract before the closing occurs.

My contract vs closing thoughts are here: http://randolphnjrealestate.blogspot.com.

 

Andrew Mensch
7:18am • #51

This blog does not allow anonymous comments

 
Headshot%201211 Rainmaker_large

Ryan Hukill - Edmond Realtor®

Edmond, OK

More about me…

ShowMeOKC Team of Paradigm AdvantEdge

Address: 16301 N May Ave, Edmond, OK, 73013

Office Phone: (405) 259-6565

Email Me

          

The ShowMeOKC Team is passionate about helping you discover your surroundings from Yukon to Choctaw, Edmond to Moore, and everywhere in between. Serving your Real Estate needs is our business, and encouraging you to maximize life in the metro is our passion.


CLICK HERE TO JOIN THE
Join ActiveRain, the FREE Real Estate Social Network that will blow your mind!



Listings

Links

Archives

RSS 2.0 Feed for this blog

Find OK real estate agents and Edmond real estate on ActiveRain.