I just read a really good post by Barbara Safani on tips on Optimizing your LinkedIn Account. LinkedIn is a great networking tool I I recommend to all my Realtor clients.
The majority of my client's customer have a LinkedIn account. Use this to your advantage as a marketing avenue! Recommendations are KEY and can help to validate you as a professional agent!
Here are some tips on how to Optimize your LinkedIn profile per Barbara:
Top 10 Tips for Optimizing LinkedIn
By. Barbara Safani
With over 25 million members, LinkedIn has grown to become a very powerful business and career management tool. Many are using it, but few have really optimized its value. Here are ten tips for creating a strong online presence.
1. Take the time to create a robust profile. Write a summary section that clearly outlines your personal brand and value add and gets readers jazzed up about what you do. Build out the specialties section and make it keyword rich and industry relevant. Many profiles on LinkedIn are just a shell with a name and an abbreviated chronology. You would never submit a resume to a potential employer that only listed employment, so why would you use this tactic on-line when your information is available for millions of people to see?
2. Use the endorsements feature to request and offer endorsements. People are more likely to contact you if you can prove that others have been satisfied with your work, product, or services. Adding endorsements can expedite the decision making process.
3. Keep your profile up to date. People who use LinkedIn for a job search campaign often abandon the tool after they find new employment. By keeping your information up to date, you are more likely to keep your network strong and be able to reciprocate to others.
All the best!
Reuben
TurnKeyFlyers.com
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