The competition is fierce. The market is moving at a snail's pace. You're contemplating - Do I continue my career as a realtor or do I run out and pick up a job application at the local fast food restaurant around the corner? Sheeesh - is this what it comes down to?
Well - I've decided to stick it out. There's no way I'm going to stand around making french fries. I need to reinvent myself. I can't continue selling the way I used to. I need to take my crystal ball and ask it ..... Mike - where is this market heading? People are still buying and selling.. How can I capture some of the market? How can I market homes better? It used to be easy. Slap an ad in the paper, insert the listing into the local MLS, throw my sign up on the lawn and voila ..... instant leads.
Marketing is very different now. Not only do you have all your traditional ways of doing things. Add to it an electronic form of technological insanity where things move and change so quickly that'll make your head spin.
Is marketing a science? Are the statistics that are thrown out there reliable or as I stated in the subject line - is it better to just use a crstal ball or a dart board when making decisions on how to wisely spend one's marketing dollars?
Let's use statistics.
Being a realtor and a virtual tour designer, I'd like to poll as many realtors as possible so that I can come up with some solid, justifiable statistics about utilizing virtual tour technology to reduce the DOM.
Please let me know (if you've done a little bit of your homework), how long it took for one of your listings to close after having a virtual tour created for one of your listings and what services do you post to.