his comment in response to yesterday's blog, Heath Coker advised that Century 21 had stopped its television advertising, switching to on line ads instead.

An illustration of how a major real estate company is changing its marketing practices, it's a good example for individual agents to follow.

Print adverting is one marketing practices that every agent should review for it's cost effectiveness.

Certainly in their prime, newspapers, magazines and catalogs have been effective marketing tools for real estate agents.

But like bread that’s gone stale, their time has past. Here are 5 reasons to stop using print advertising.

1. Referral marketing generates more new business

2. Print advertising is high cost/low benefit

3. Print advertising adds to the commercial clutter

4. Print advertising is not environment-friendly

5. Internet marketing is better

If you aren't quite ready to make the move to Internet there are 2 things you can do.

First, check out the overview of Internet Marketing at http://real-estate-marketing-link.info/internet_marketing.html

And second, join the Rainmaking - Internet Marketing Strategies group.

Both will help get you started on your Internet journey.

Few of us are prepared to spend money on out-of-date products and food items that have passed their best-before date.

Print advertising has definitely passed its best-before date. Why waste money on it?