The ULTIMATE Broccoli Recipe

Love your broccoli recipe! My dog eats the stems raw. At least she's healthy.

I call this type of advertising vomit farming. Many agents that are not creative or in touch with clients are set upon by newsletter farming promoters. This marketing only leaves a space for contact info and a picture. So much for letting clients know you and see what you are all about(try blogging). It's really quite laughable. It's probably used to light fireplaces or tossed as soon as it is pulled from the mailbox.

I create from scratch a weekly email newsletter for my personal clients that gets read by thousands after it is archived online. They get to read what I choose for them to read. It's only about $9 per month. My market $$ goes a long long way. I get referrals from it everyday.

I, too, thought you had lost your mind and posted a recipe, Lane!  Funny, I was in a training class yesterday and one of the running jokes through the whole thing was "...or you could just keep mailing recipe cards"

Never tried the recipe cards, but guilty of the magnetic football schedules which also have nothing to do with real estate.  The thinking being that it is something with a little longer shelf life?  Should I save my money?  We do a 33 touch program and like to get something in their hands at least 4-5 times per year.  Many clients seem to be appreciative and I have had a few call to list saying how timely my mailing was.......

Too funny!  I had to read it twice thinking I wasn't focusing! LOL

I also spread my love of real estate by chatting with people. I have not been farming lately :-(  But have been fortunate to have recieved most of my leads through a Lead Routing system in my office and my Blog!

Wow...who knew so many people had such opinions on  broccoli of all things!  but...I must disagree with you on this one.  Sending out recipe cards in the mail to your "PAST CLIENTS", I repeat "PAST CLIENTS" is a very effective way of marketing to your sphere.  I own a printing/marketing company and cater to the real estate community.

The clients we have who participate in our MONTHLY, yes MONTHLY postcard program, which includes both recipes, household tips, safety tips, etc. have seen consistency in their business during these very difficult times. Is their business down...of coarse it is....but, they still have business because we keep mailing those postcards out on their behalf.  It really doesn't matter what you send out to your past client, just as long as you send something.

With regards to market updates, I have a Realtor that has been mailing market updates to our neighborhood for about 6-7 years, consistently.  The last time I was able to check the data to see how many homes she had listed/sold, it was a "goose egg"...which was totally shocking to me.  She is a great agent, with a great name in our area and does tons of marketing. 

When it comes to "FARMING" vs. "PAST CLIENT MARKETING"...farming takes about 12-18 months statistically before you will see any results from your efforts.  Mailing to your past clients recipes or anything else of interest will help you see results within 1 - 2 months.  The other thing to consider is what people keep vs. throw out.  If you send a market update, they will throw it out.  If you send a postcard with valuable information on it...yes, including recipes, they are more likely to keep it!  If they keep it, they know where to find you when they need you, and that is what is most important...isn't it?

Sorry for the rant....I have many opinions on the matter simply because my clients get the results to back it up.  Happy Selling!

Nadine

Maybe all the receipes relate to farming the area?

If what you're doing in your marketing efforts brings you the results that you desire, than you've accomplished your goals.  Thanks for sharing your "recipe."

Hey, I love broccoli. But don't think a recipe would entice me to list with someone either!

This is a funny thread!  Sounds like the recipes are something she connects with.  It is but one way to stay in front of your client.  It's certainly better than doing nothing and if she 'connects' with a few others who love her recipes she will have customers for life.

Lane, that's funny. You'll do anything to get someone to read your posts and/or to get free points! LOL That post sounds like a stress relief joke I read a long time ago.

Lane, sometimes marketing with postcards, recipes etc., works. I obtained a listing (and ultimate sale) from a Daylight Savings Time postcard. BTW, nice story on the broccoli.

I disagree, before I entered the field an agent would send out a recipe card every month to her farm.  I collected them and loved it.  Made me remember her.