Sellers don't ask much. They just want you to sell their home. That's all. Nothing more.
Cough, cough... Did I say "nothing more"? I forgot to mention they also want you to make their home into a rock star.
Sellers want to see their home in full color on a flier to be distributed at their home; in a full-page ad in the local newspaper; on billboards (Times Square in New York would be even better!); plastered all over the Internet; on film in a starring role...
Actually, all it takes is a Real Estate Show for their house, and they're blown away. Many ActiveRain veterans know and use this product, but some of you may not have discovered it yet. This is for YOU! (And some of you who do use it may not have fully explored its capabilities.)
The obvious: It's a virtual tour, like the one I created for my newest ActiveRain listing, 8200 Hortonia Point Drive)
You choose the photos and the music, of course, but you have so much greater flexibility: You can change the order of photos after they're uploaded, or even replace them. You can move the camera focus to any point on your photo - the default could fall on the electric outlet under the table , for example, and you want it to be on the flower arrangement on top of the table. You can change the camera movement from "in" to "out" or "left" or "right". You type in the title, if you even want one, and you can choose the style and color of font. And you can make this a 30-second, 60-second, or 90-second tour that can be used on many MLS systems, made into a CD, or posted in your blog.
Almost as obvious... It's a flier. Yes, just type in the amenities, price and a few more details to create a flier, and now you can post that flier online with the touch of a single key to google base, oodle, trulia, zillow, vast, hotpads, geebo, viewr, clickapost. Talk about impressed... wait 'til your sellers hear about this! (No need to tell them how easy it is.) The best part of this flier? Your virtual tour is included in the body of the flier!
For a long time, that was all I needed to know. I was sold. Sign me up, please.
Then I took the time to view a Real Estate Show from the perspective of a home buyer, and started clicking on the links in the left navigation bar. Try it - go back and click on the sample show for 8200 Hortonia Point Drive and you can see more reasons why sellers will love you for creating this masterpiece.
Location takes you to a google map for the property, with a bubble indicating the precise location of the property.
Print provides an option to print out the flier - something you want buyers to do, right?
Mortgage takes you to a mortgage calculator with the sale price of this property already filled in. How easy is that?
Schools actually lists both the public and private schools near the property address. Can you believe that? I never have to look up that info again, I can just find out by looking at my own real estate show.
Email makes it easy for buyers to forward a copy of the show (with all these great links) to their spouse, mom, best friend, real estate agent...
Why will sellers love this? Because they know BUYERS will love it!
There have been many earlier posts on Real Estate Shows by Jeff Turner (Founder, CEO, Pres), Sarah Cooper and others on ActiveRain, so be sure to check them out. You may even find the discount code for ActiveRain members in one of those posts. In the meantime, sign up for a free 30 day trial.
P.S. There are no rules that say real estate shows can only be used for real estate. I created one for the Christmas decorations at my daughter's house, for example, or you might use one to show off a new baby in your family. I made one to promote the idea of a "staycation" displaying things to do in my neighborhood, and posted it in a blog. They even have some pre-made shows that provide the flexibiity to customize by substituting photos or changing the text.
Real Estate Shows
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