So, what will the future REALTOR look like? According to an article by Saul Klein I read on Inman News yesterday, not as different as you might think:
"Agent 2015 will posses:
Generational communication skills
Online social skills
Writing skills. "The agent of the future will be able to express him or herself in writing. The lost art of writing will make a comeback."
Wow, writing skills!
When I graduated from UC Berkeley with a BA in English in 1974, liberal arts degrees were considered somewhat useless. The job market was tough but I actually got a great job in business. Everyone used to ask me if I was going to be a teacher...truly, why else would I major in English and what else could I do with this rather useless degree?
Fast forward to 2009 and think about all of the writing a Realtor does on a daily basis:
- Writing copy for listing brochures
- Writing copy for advertising
- Writing press releases
- Marketing pieces
Truly, to be a good, full-service Realtor these days requires at the very least a basic ability to write. Be honest, when you read a poorly written flyer or post, don't your cringe just a bit? On the other hand, isn't it a joy to read just about any post written by members here on ActiveRain like Lola Audu, Jason Sardi, Jeff Dower, Jim Crawford, William Johnson and so many others who are exceptionally good writers.
The lost art of writing is already making a comeback we just don't focus on it like we do technology. NAR and all of our local REALTOR associations should start offering writing classes for CE credit. We have myriad classes on Excel, Publisher, Contact Management, and even blogging but I have yet to see anyone offer a class for creative writing. While you at it, why not add a good class on photography as well!