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Elkhart Indiana, Are You Trying To Sell Your Home? Can Color Cost You A Sale?

By
Real Estate Broker/Owner with Friends & Neighbors Real Estate RB14036506

Elkhart Indiana has been hard hit by the closings and reduction in factory work hours by the RV Industry.  This is no secret, and our unemployment is higher than any other community in all of the United States. This is no secret either. HOWEVER, not everyone in Elkhart County has been affected.  We are selling homes every day, others are still looking for the home they want to buy and Sellers MUST have their homes in tip top shape in order to be seriously considered as a choice.  So after you have done all the usual things, removed the clutter, deep cleaned every niche and cranny, bought new towels and bedspreads to look the best you can look, you still aren't getting the attention you deserve.  Trim up the shrubs (after you brush the snow off...) clean up the fallen leaves and give yourselves some curb appeal.

What about color?  Many salespeople and stagers say neutral beige or off-white walls are what sells listings - but a touch of color may be just what you need to revive buyers' interest in a languishing listing.  And although beige may offend no one, the right color on a home's walls or spotlighted in the accessories can trigger positive physiological and psychological responses among potential buyers.  Color can change how you feel; it has an instantaneous effect.  If people walk into a space and sense a warm color, they immediately get a sense of a cozy home and will probably react positively.  White, on the other hand, makes a room invisible!  White is a missed opportunity to create a feeling in the space.  it doesn't help buyers imagine themselves in the home.  Not to mention, in Asian cultures, white is associated with death and can add a certain doom to listings.

Color can and does make a difference.  Although people's color preferences and responses vary, research into color has revealed some commonalities.

Red:  Increases endrgy and heart rate, creates excitement, and stimulates the appetite.  BEST FOR: Dinning Rooms.

Orange:  Adds comfort, warmth, and cheerfulness, but too much can bring about feelings of cautiousness. BEST FOR: Living rooms and family rooms.

Yellow:  Brightens moods and promotes welcoming and joyful feelings: increases positive thinking. BEST FOR: poorly lit foyers and dark hallways; buttery shades of yellow for living rooms.

Green:  Most restful color, reduces nervous system activity and muscular tension, calms and relaxes offers reminders of nature.  BEST FOR: Living rooms (light greens); accent for kitchens and dining rooms (mid-tones).

Blue:  Promotes feelings of calmness, security, tranquility, and cleanliness; lowers blood pressure, cools a room, and serves as an appetite suppressant. BEST FOR: Bedrooms or any restful, peaceful area in a home.

Purple:  Boosts creativity, imagination, and meditation, but can have unpleasant subconscious responses.  Many adults dislike purple on walls, particularly lighter shades of purple that are perceived as more youthful. BEST FOR:  Children's bedrooms and play areas.

If you want to sell your home, and want more ideas about how to best present it to buyers, call Elkhart Indiana Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148.

 

Lara O'Keefe
North Texas Home Finders - McKinney, TX

What a great insight on color! They all make total sense to me now :-)

Feb 08, 2009 07:23 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Hi Lara, you will be paying attention now around color, let me know which ones make you feel especially happy...My favorite color is red, most my home is butter yellow and half of my kitchen is red with 3 inch white polka dots.  I just love it!

Feb 08, 2009 09:18 AM