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Advertising, Points, Purpose?

By
Real Estate Agent with Century 21 Percy Fulton Ltd. Brokerage

What are your thoughts on advertising?

Are the purpose of the points to get more hits on google? 

What happens to the people with the highest amounts of points on ActiveRain, do they get found easier than others online?  I am new to this and just want to be sure that I understand how this system benefits me the best.

I also understand that we are building connections online, but my question is mostly about how the points work and does it help in advertising yourself?

Thank you in advance for your answers.