When I do my open houses I have a basket that I bring all of my open house "stuff" with me to the house. I have fliers, brochures about the house and myself, business cards and my open house sign in sheets.
When I get to my open house, I turn on all of the lights, put out a little snack or candies - I have to wrestle myself to not eat the stuff- and then I set out the sign in sheet with a pen for all to freely give me all of their pertinent information.
Now as folks come in and sign in, you know you get varying degrees of information. The old "press hard the third copy is yours ;0)" Name, maybe it's real, maybe not. Telephone number? You mean there was a line for a telephone number? Address or email address, not on your life.
You know what I am sayin'. I don't want to share my information with strangers so I completely understand.
That got me thinking. I don't do a lot of open houses. I do them in areas that I farm in and I know it will be a home that will generate a lot of traffic. I want to generate the traffic for the house, I am not an agent that is only there to pick up buyers. If I make a connection with a buyer, that is great, but I am trying to sell my listing. I know you all think I am nuts, but hear me I do opens in areas I know open traffic is good.
With all of that said, I don't ask anyone to sign in anymore. I have the sheet there with a pen, but I don't ask for people to sign in. I decided if the person was interested in the house they will ask me questions, I give them all of the paperwork, answer questions and give them all of my contact information. Funny thing is that when I don't ask the folks for their info and we do "hit it off" if you will they are so willing to give me their information? People are so funny sometimes?
I figure what was the point in have a bunch of fake addresses and fake phone numbers? Might as well save a tree.
Anyway, I did an open last weekend, answered questions and provided information and guess what? The people called me back and wanted to look at the home again and are potentially interested in putting in an offer.
Since I have just kind of done away with the sign in sheet per se it seems that I have made more contact with folks coming back to me from the opens.
I figure if I make them sign in, they aren't going to give me what I am looking for anyway. I think people like for us to seem more like consultants than sales people and by not pushing the sign in maybe they feel a bit more at ease with me?
I don't know, it just seems to give me better leads from my opens?