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CEO of Clustrmaps.com- Marc Eisenstadt-How To Serve Over 4 Billion!

By
Services for Real Estate Pros with Talk 2 Midori, LLC BK645709

If you read my posts you know I almost had a meltdown when our widgets were not working...as a matter of fact I feel I need to explain. See my clustrmap, my geoglobe and mybloglog represent readers..visitors and people to me. Not just statistics...but readers and I need that reassurance..readers are reading!

As I look at these products I am truly amazed and I think about the mind of the creator..interesting right..and so different from the way that I think or maybe not. Well when you want to know something you just ask right? And I did..and with that said...pay attention to the mind of this greatness! Because to me..its very different than what I expected.

The CEO and creator of Clustrmaps..Marc Eisenstadt <<<Click the link<<< He is really amazing!<<<

1. Will you share a little about yourself? "I'm a lifelong-academic-turned-entreprenuer, now giving away and promoting widgets instead of publishing thoughts about (and studies of) the future of knowledge, learning and user interfaces - go figure! I keep a summary of highlights on my LinkedIn profile!"

2. How did you and your crew come up with the idea of clustrmaps? "I have long been interested in graphical visualizations, as typified by Edward Tufte's great book The Visual Display of Quantitative Information and Martin Dodge and Rob Kitchin's wonderful Atlas of Cyberspace. Much of my academic work in the past involved developing tools to help novice computer users visualize what was happening inside their computer programs. In the mid-90's my research work moved into the direction of social software and 'presence', looking at ways to create a better 'community spirit' and a feeling of 'being there' during on line interactions with large groups - not by deploying Virtual Reality but rather through custom visualizations of symbols to depict moods, gestures and locations. We developed an idea called BuddySpace which essentially married location visualization with instant messaging, and grew a respectable user community in the academic world. That work emphasized real-time presence ('Who is on-line NOW?'), but it later occurred to me that 'offline presence' ('Who WAS there?') was just as interesting. It became apparent that SEEING the locations of your own website visitors in a graphical and intuitive way could be very informative and motivating, in fact even better than seeing the standard statistics provided by the big-name web analytics tools! ClustrMaps was developed as a way of showing off to your public readership 'impossibly many dots in an impossibly small space, all impossibly fast', because people enjoyed the motivation of quickly seeing visitor locations, yet without it being too intrusive."

3. I dream of having to pay for the pro version one day..believe it or not its a goal...who uses the pro version? Share a few of the big dogs, please????
"I assume you are talking about the "ClustrMaps+" version, which provides better zoomed-in maps and no ads for a small subscription fee (less than $1 a month if you take the 2-year option). Sure... there are a very large number of these. One of our biggest users in that category is www.educar.org, a Latin American e-learning and virtual education portal. They actually run a family of sites that all use ClustrMaps+. Another big user is Jesse Ferrell of Accuweather.com, who runs a great blog and weather analysis site. Jesse uses ClustrMaps+, and archives the maps afresh every single DAY so it is easy to keep track of the changing pattern of daily visitors. Another big user is www.hitsusa.com, a webmaster-oriented website traffic tips site, and then there's www.1800pocketpc.com that specializes in PocketPC freeware and Windows Mobile software. I could go on and on - we get everyone from bloggers to businesses, and a few very large media companies and even international retail outlets that obviously have their own webmasters and server analytics tools, but prefer the simplicity and 'gestalt view' that they get from ClustrMaps+. Some of these bigger ones pay for an extra license that entitles them to have a hidden map!"



4. I noticed that my traffic is coming from all over the world..do you have any suggestions to increase traffic besides writing interesting relevant content?
"It's the old story: if you have interesting stuff to say, and stick with it consistently and over the long haul, the visitors will find you! Another thing that helps is being very active in the 'social sphere', getting out there and posting comments on other people's sites, not out of vanity but rather out of genuine constructive 'good citizenship', which will earn you strong kudos and reputation in a way that no amount of spam postings ever can.

And always leave links and tags back to your own site so that people can find you either through a blog trackback, through tagging, through Twitter comments, Facebook and LinkedIn profiles whatever - just make yourself accessible."

5. Is there a benefit to being on the top 100 Free Users list on your site?
"Actually we list the top THOUSAND free users for the previous day, every single day of the year. This is purely out of interest: some people get a buzz out of seeing themselves up there, and its a good motivator for all of our users. At the same time, we are conscious of not wanting anyone to 'game' the system, and also to prevent monster sites from overwhelming the poor small blogger, so we actually do NOT show users who are too big, i.e. if they go over a certain threshold. They can view their own maps of course, but we just don't include them on the list (this is rare, incidentally)."

6. Mybloglog, Geoglobe and my stats from clustrmaps sometimes are different and I realize time differences...resetting etc.etc..is your stats based on a 24 hour period and/or timezone...can you explain?

"We take great pride in the accuracy of our visit counts, which is based on what is widely regarded as the best third-party commercial geolocation database. Different counters can come up with inconsistent totals for a variety of reasons. Most of us rely on similar 3rd-party databases to undertake the IP-to-geolocation conversion, and these tend to be updated regularly, but they are not all the same! In some cases it is possible to get very detailed statistics from log analysis software that analyzes hits to many pages on a site, whereas ClustrMaps only (and deliberately) counts the number of times that the ClustrMaps thumbnail map it is displayed!!

See "http://clustrmaps.wordpress.com/2008/12/22/clustrmaps-trumps-geovisite-amungus-feedjit-neoplanet/" a discussion of ClustrMaps vs other counters!

We intentionally assume 1 visitor per IP address per day, which is great for overall unique daily visitor statistics, but not if you want more fine-grained analysis that other packages provide. Some counters are (almost) real time, whereas we have typically a one-day turnaround: the difference between real time and delayed updates is simply a pragmatic trade off. We go for the visual gestalt, and massive scalability: no other system can yet show millions of dots the way we can. On the other hand this decision necessitates a trade off, and we have opted for the delays because we can get tremendous scalability from our special-purpose overnight batch runs. In the near future, we hope to be able to provide something like 'the best of both worlds', i.e. massive scalability and near-real-time reporting. Stay tuned!"

7. What are the biggest benefits you see using clustrmaps after all you created it? "For users, it is the sheer delight they take in watching and sharing the global village, and seeing 'in an instant' what their impact is. We have professionals from all different communities who paste their big world maps into PowerPoint presentations to demonstrate the impact of their work when they are seeking funding, for example. Sure, they can get the big statistics from other services, but nothing beats the visual impact, and ClustrMaps is something they can understand and install for themselves without having to negotiate with their own IT departments. We receive thousands of emails from delighted users, and we see many blog postings from around the world that are testaments to the thrill people get from seeing their worldwide readership at a glance, and in turn sharing that with each other. We have hundreds of these bookmarked on a Delicious testimonials site at http://delicious.com/clustrmaps/testimonials, but there are many more.

Read the reviews Just today, we helped out a user who wrote "Thanks again! BTW your map is my FAVOURITE widget!!!!!!!!!!!!!!" which is always great to see, and we recently had a school class in New Zealand bake a celebration cake containing frosting with a world map full of red ClustrMaps dots to celebrate their 20,000th visitor. You have GOT to see their story and photo: Clustrmaps Cake In School . That cake and the email from their teacher totally made my year - that is why we ClustrMaps: because of the thrill and motivation it brings to users. In fact, we also accrue a very modest profit, which is remarkable for a self-financed startup, especially in these times of economic recession, but I can honestly say that it is NOT money that drives us to deliver the kind of fanatical support we offer and attract the kind of end-user loyalty that we have seen."


8. I was excited that CJ (my clustrmap friend) left me a comment on one of my blog posts a while back..is that common and who is CJ? "As mentioned above, we take great pride in supporting our user around the globe, and this means 'beaming in' as often as we can on the sites of random bloggers who use ClustrMaps, seeing what they are up to, offering help and assistance where we can. The users love it, and the benefits in terms of good relations speak for themselves. CJ is one of our highly motivated team of part-timers who undertake our social networking support of this kind, and answer user emails."

9. Any SEO tips?
"The web is full of great tips, and our style is simple: whenever the title, keywords, description, and actual content of a site all 'converge' on a core of meaningful terminology, without being overloaded by bogus keywords and tricks (that can actually count against you), then you will eventually move up in the search engine rankings for that core of meaningful terminology. It's simple, and effective!"

10. Last words?
"Be true to your core aims and ambitions, be good to your users, get out there and make constructive comments on other people's sites, and help them to succeed in what they want to achieve, and you well find yourself well and truly into a very effective virtuous circle. It won't necessarily make you a zillionaire, but if the current economic crisis has taught us anything, it is that you need to re-focus on the core values."

If you do not believe that you have readers and from all over the world...I challenge you to install the FREE widget and track your visitors for a week!

You will see and understand how Clustrmaps served up over 4 billion maps and I personally don't want to ever go without my clustrmaps again!

Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Good morning Ma'am,

I really liked your interview and have used this widget for a while now.  I am continually amazed at the people/places that are coming to my blog.

Feb 03, 2009 11:56 PM
Rebecca Gaujot, RealtorĀ®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Liked the interview. I tried to add the Clustermap to my site, but doesn't seem to work. I'll work on it. Thanks for the info.

Feb 04, 2009 12:04 AM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Midori - Do you have the maps installed on your website?  I love this idea!

Feb 04, 2009 12:42 AM
Svetlana Stolyarova
Local-n-Global Realty, Cleveland and International Real Estate Solution - Mayfield Heights, OH
Local-n-Global Realty, Broker 216-548-4663

Midori - great interview. I love Clustrmaps! That's nice to observe though how my Active Rain blog starts catching visitors not only from English-speaking or English-friendly world - maybe because I'm actively promoting AR in Russia and Ukraine via my Russian blog:).  Curiosity overcomes even language bareers! 

Feb 04, 2009 01:11 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Midori - Great interview.  Thanks to the both of you.  It's great that Marc took the time and I'm sure he'll appreciate the effort you put into this post.  Great stuff.

I use clustrmaps myself and have been now for over a year.  According to CM, I just hit over 200,000 visits on my AR Blog from all over the world.  It's a very cool tool, and I think Katerina is using it the same way I tell many that they should be as well.

What's really cool is that I just got a Google Alert from the comment you left above.  Google is really scraping AR these days and that's the coolest of cools!  Have a great rest of the week.  :-))

Feb 04, 2009 01:17 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a great interview and an important reminder that we DO need to focus on the core values.  The widgets are great, but it is the relationships that we build that will sustain us over time.

Feb 04, 2009 01:26 AM
Barb Szabo, CRS
RE/MAX Above & Beyond - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Midori, You never cease to amaze me with your willingness to share what you have learned. Thank you!!!

Feb 04, 2009 02:16 AM
Jeannette Neerpat
CondoDomain.com - Coral Springs, FL
e-Pro Coral Springs/Parkland Real Estate

Midori I just signed up for this! Great interview!! You ROCK!

Feb 04, 2009 02:42 AM
Kat DeLong
Realty ONE Group Mountain Desert - Prescott, AZ
REALTOR

Midori; I've always wondered about adding this.... and now I have. Thanks for your great, detailed post.

Feb 04, 2009 03:26 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Midori,

Don't hate me for speaking this thought, BUT, I think you should write an ebook with all of your blog post interviews.  You obviously enjoy and have a knaack for it:-)

Feb 04, 2009 03:52 AM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Thanks, I had never heard of this before.

Feb 04, 2009 07:46 AM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals

Hi Everyone-a couple of things....

I would also use google analytics one thing is certain and most of these trackers are very different and measure different things.

Leslie-one thing that really gets me excited..is the list of visitors from around the world...it puts things into perspective..global that is the net!

Jason-No audio but I am working on something that I think people will absolutely love on my interview site that I am renovating! :)  Stripped it..coming soon!

Tom Davis-While doing the interview, a few emails were exchanged and I got some great tips in linking and blogging from Marc.

Feb 04, 2009 10:44 AM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Midori I love these tracking tools. Interesting interview. I noticed you made many of the links "no follow" - how come?

Feb 04, 2009 11:29 AM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals

Bill-not sure how that happened because I would never take the time to do that. I rarely write in html..only to add pics or code for mybloglog.   Looking at the code and it's the entire post.  The only thing I can think of is I sent a copy to Marc for editing and he replied..same email but an entire section of edits broken down..link for link.....and he gave me a linking class at the same time...I deleted the original post...and copied and pasted from my email.  It's weird because I did all of the links myself..was it the copy and paste from my email?  Well I just did a test..and I do believe the problem is copying and pasting from my email..because it happened again..original post..but copied and pasted from my email to my post.  I usually do everything right on the platform.  Now to go back and fix this?????

Rebecca-thank you for the compliment I'm working on my interview site..I do like spotlighting other people!

Feb 04, 2009 01:17 PM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I have one question (side note: I just glanced at the other computer on my desk... it's dropped from 42 to 39 degrees in the last hour)  >.<  My question is, I thought Pocket PC and Windows Mobile were one and the same. I've always used Pocket PC products. Now I have for Windows Mobile to get the same thing.

Feb 04, 2009 01:25 PM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals

Lisa-this weather is just way to harsh on my Florida blood! 

Pocket PC is the name of the hardware or type of phone and Windows Mobile is the software.

I'm a treo kind of chick and have palm os but if and when I do upgrade again...I would like a Verizon Wireless SMT5800 or similiar!

 

Feb 04, 2009 01:56 PM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Clustrmaps is very cool.  I still get excited when somebody from some rare location sees my posts, I"m still looking to break into South America and Russia, it seems nobody gets Siberia!

Feb 04, 2009 10:32 PM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Clustrmaps is very cool.  I still get excited when somebody from some rare location sees my posts, I"m still looking to break into South America and Russia, it seems nobody gets Siberia!

Feb 04, 2009 10:32 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

It must have been from the email although I am not sure why. It really isn't a big deal unless the guy from cluster maps was expecting some link love:)

Feb 04, 2009 11:48 PM
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals

Bill I attempted to fix this last night and destroyed the post but you know me...I'll get it fixed!  I have to see if I can fix it over the weekend..I admit I've been pretty busy!  Thanks for pointing this out...usually I put my interviews in notepad..then copy and paste...then link..you know what I will be doing this weekend!  

Feb 05, 2009 12:02 AM