When people are searching for information about a listing, they want to know everything about it.

They don't want to call you to find out more details, they want to call you to book a showing.

In our experience working with Vancouver Real Estate Agent Rick Stonehouse, we've developed a few tools and learned a few things about how clients react.

We use FM Talking Signs to give them all the info we can about the place while they're outside.

We use BlueTooth flyers to send them more info about the listing so they have it on their phone and can mail it to their sweetie, mom or whomever else they want to.

We put as much listing detail on the website as possible, including not just price, but video tours, audio info, VR walk through.

I see listing sites like this that don't show the price of a house and I just shake my head.

I know the attitude of the agent is that they want the person to call them, that somehow you'll be able to "reel them in" as a client, add them to your list or convince them to come look at the house because you teased them with just enough info to get them to call.

The problem is that 9 times out of 10 this will back fire on you.

People are online because they are searching for information, by not giving it to them, most often they will simply move on to someone that will.

Even if they do contact you, if it's for something like "what's the price" or "how many bathrooms does it have" are you really using your time effectively?

Why deal with those calls, when most of the time they hang up as soon as they get your answer?

Giving them all the information they are looking for is just good business, they will be far more likely to return to your site over and over again and contacting you when they ARE ready to make a purchase.

This acts as a natural filter for you and takes advantage of the technology, rather that wasting your time with tire kickers, focus on closing deals, let your site do the selling for you.

 
Post is included in group: Realtors®
Post is included in group: Real Estate Marketing 2.0
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Post is included in group: Internet Lead Generation-How Best To Capture Your Audience
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3 Comments on Give prospects the information that they want.

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This is so true with the online customer. More than ever, I think they select an agent online not because they had to call for info, but because they didn't. They got exactly what they wanted, in a timely and professional fashion, and base a big part of their decision on that.

8:18am • #1
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Hi Riel,

I was delighted with your response to a recent blog of mine and I don't know why, but I thought you must be somewhere down in the states. To my surprise (owing to me being a mere rookie on Active Rain) your right in my hood! Great stuff. I thank you for your comment on my site and must compliment you on the nice job you did on Rick Stonehouse's site. I also like the FM concept.

Your blog here speaks to me but, I am of two minds. I agree, the internet is all about free information - give it. But, I also take the view that leads are a realtor's lifeblood. My philosophy in my VancouverPropertyFinder.com site was, "If you want property information, I want lead information." (I noticed one has to register on Rick's site to use the calendar.) How I manage the lead is another matter. I personally don't believe in bugging people. They sign in (register - one time only) and they get one email thanking them for registering. That's it. If they keep returning and looking at specific properties repeatedly, I might make an email inquiry as to whether they have a realtor, if not I might ask if they need any help. I find those who want help, let you know.

Anyway, nice to know you. Keep up the good work. BTW, if you have any tips for me on how to improve my Active Rain status, I'm all ears.

Best regards,

Mike

11:52pm • #2
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Localism Sponsor

Thanks Mike,


We do similar things with our community sites, encouraging people to register to participate in the forums, commenting on listings etc.

Would love your thoughts on them, a couple of them are

http://liveonthedrive.com

http://liveinyaletown.ca

Content is the same, but the directory and real estate listings are specific to the area they're in.

5:02am • #3

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Riel Roussopoulos - SEO & Web Strategy Expert

Vancouver, BC

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StrataXL Software Inc.

Address: 728 East Georgia Street, Vancouver, BC, V6A2A3

Office Phone: (604) 288-5600 x 2002

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