When people are searching for information about a listing, they want to know everything about it.
They don't want to call you to find out more details, they want to call you to book a showing.
In our experience working with Vancouver Real Estate Agent Rick Stonehouse, we've developed a few tools and learned a few things about how clients react.
We use FM Talking Signs to give them all the info we can about the place while they're outside.
We use BlueTooth flyers to send them more info about the listing so they have it on their phone and can mail it to their sweetie, mom or whomever else they want to.
We put as much listing detail on the website as possible, including not just price, but video tours, audio info, VR walk through.
I see listing sites like this that don't show the price of a house and I just shake my head.
I know the attitude of the agent is that they want the person to call them, that somehow you'll be able to "reel them in" as a client, add them to your list or convince them to come look at the house because you teased them with just enough info to get them to call.
The problem is that 9 times out of 10 this will back fire on you.
People are online because they are searching for information, by not giving it to them, most often they will simply move on to someone that will.
Even if they do contact you, if it's for something like "what's the price" or "how many bathrooms does it have" are you really using your time effectively?
Why deal with those calls, when most of the time they hang up as soon as they get your answer?
Giving them all the information they are looking for is just good business, they will be far more likely to return to your site over and over again and contacting you when they ARE ready to make a purchase.
This acts as a natural filter for you and takes advantage of the technology, rather that wasting your time with tire kickers, focus on closing deals, let your site do the selling for you.
This is so true with the online customer. More than ever, I think they select an agent online not because they had to call for info, but because they didn't. They got exactly what they wanted, in a timely and professional fashion, and base a big part of their decision on that.