The statistics are real.
The internet is definitely a force to reckon with. Whether you’re computer savvy or not, you have to take the bull by the horns and learn what works and doesn’t work for you in this electronic age.
The craziest thing is that over 80% of people looking for homes have utilized the web when doing their research. If that’s indeed true, while times are tight and you have to squeak out as much exposure as possible on a limited advertising budget, why even consider print advertising? The ratio of cost to return is way too high.
So you’ve decided to advertise on the web.
THINGS TO CONSIDER:
- Which websites will get you the most exposure?
- Which tools do you utilize?
- How do you monitor your campaign?
- Do you maintain your own personal website?
- Which other sites do you network with?
- How much do you outsource versus do yourself?
- How do you capture leads?
- What do you do electronically to insure referral business?
- How much money do you allot per home for marketing?
- How will viewers perceive your abilities and value?
It’s amazing, but since the web can track and produce great feedback reports and the number of web views (when properly exposed) tops the charts, you should consider pumping as much as possible into web advertising.
Remember that you don’t have to go broke. There are plenty of free resources available to get your listings exposed.
Here are some buzzwords you should make yourself familiar with (if you haven’t already): Search Engine Optimization; Social Networking; Social Bookmarks; Google Analytics; Ad words ….. to name a few.
Whatever tools you decide you might use, remember that if you expose yourself correctly, THOUSANDS of people will see your listings. With that said, remember to put your best foot forward when putting together your “perceived image.” The money you save on print advertising should be spent with professionals, helping you look like a powerful SELLING MACHINE!!
Design a personalized, well thought out website. Pay the extra few dollars and have Virtual Access Tours of New Jersey create beautiful looking still photos and virtual tours of your properties.
ON A SIDE NOTE: When creating visual tools, know that poor photos can desuade a viewer from considering your listing. ALSO - don't show everything there is to see in your listing (bait "the marketing hook" to make them want to see more). You wouldn't believe how many of people that have asked us to shoot their pantry and laundry room ... shhhheeeesh. We have a really nice way of explaining to the listers that it wouldn't be a good idea to do so.
With fewer competitors in the market, now’s the time to put your best foot forward and position yourself as a top producing agent. Remember that when people surf the web, they’re looking for signs that will let them know that you’re a successful realtor. Give them a GREAT first impression. Once they call you, prove to them that they made the right decision.