The market has been so good for so long we are seeing more and more sellers trying to sell on their own. The seller is thinking if they are successful selling on their own they will save money. Never forget this statement of fact: FOR SALE BY OWNER IS ONLY A SAVINGS IF THE SELLER GETS TOP DOLLAR AND NOTHING GOES WRONG! 

As Licensed Real Estate Professionals your duty is to communicate and demonstrate how and why the seller is better off with you than without you. You can do this by simply showing a seller the other side of perception. If we focus on just two aspects; saving money and protection, build your For Sale by

Owner Tool Box to teach the high risk of "Going It ALONE". 

ARE FSBO'S REALLY SAVING MONEY?

A seller only saves money if they:

1. Negotiate well (price, repairs, closing costs, move-out dates, inspections, time frames and additional addendums)

2. Build a customized marketing strategy that generates prospects rather than suspects.

3. Brings a buyer to closing within a reasonable time frame

4. Don't fall into the trap of high cost of advertising (newspaper, flyers etc)  

ARE FSBO'S PROTECTING THEMSELVES?

What could go wrong?

1. Unqualified buyers waste time

2. Letting strangers enter the house

3. Contract mistakes

4. Deposit disputes

5. Personal property

6. Pets and Children

7. Disclosures

8. Timeliness 

What could you put in your FSBO Tool Box to demonstrate the other side of perception?

1. 180 Tasks a Realtor performs in a listing transaction (kimdickey.com-newsletter section)

2. Example property sales from county tax records of people who sold for too little.

3. Your listing price to sales price percentage documentation

4. Real Estate contract vs generic sales contract (office supply store)

5. Testimonials promoting your value

6. Newspaper and flyer advertising rates

7. Example attorney fees

8. Pictures of poorly displayed FSBO signs (what message are these signs giving the buyer?)

9. Title and Mortgage Company partnerships

10. Calculator to do the math on extra mortgage payments

11. Number of Realtors in MLS all working together (strength of Industry)

12. Articles on why FSBO's fail

13. Your WHY document on how and why you have the best ability to get the seller the (4) things they need (Highest net, most protection, least amount of stress and the best opportunity to sell within their timeframe) (kimdickey.com, newsletter #19)