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Drip Campaigns must be relevant.

By
Real Estate Broker/Owner with Mitch Ribak - The Real Estate Success Network

Hi Everyone!

Mitch from The eHomes Realty Network here.  There has been a lot of conversation both on here, with my members and other blogs around the country on drip campaigns.  Most of the campaigns out there are information that is just not important to the customer.  Then, when the customer uses another Agent, the Realtor gets upset.  The most important part of your drip campaign is to keep it simple and useful.  It must be relevant.  Below is a quick exchange from one of our drips.  Keep them short and sweet and you will reap the benefits!  The drip is on the bottom, the response is on top.  If you need any help or have any questions about drip campaigns, feel free to contact me.  Have a fun night!

Hi Julie,
 
Thanks you so very much for the information. I will certainly put them to good use.. You're sure making it hard for me to use someone else.... (just joking) your the best - Thanks alots
 
All the best,
Marcie


Date: Mon, 2 Feb 2009 14:02:28 -0500

Subject: Things to know about Brevard County from Tropical Realty

Hi Marcie!

There are many contact details you will require when moving to a new area. I have attached some useful links to provide you with everything from utilities to theatres, an A-Z of government organizations and also an education booklet. These are easily accessible by clicking the links and can be printed out for your convenience. I hope this proves useful to you.

Tidbits Guide: Click Here
Brevard Directory: Click Here
Education Booklet: Click Here

Don't hesitate to let me know if there is any further information I can provide you with to make your transition to the area smoother.
 
Julie Cambe, Realtor
Tropical Realty of Suntree, Inc

Mike Klijanowicz
Cummings & Co. Realtors - Perry Hall, MD
Associate Broker @ Cummings & Co. Realtors

Is home gain personally giving you a cut of their clicks from your blog?

Feb 02, 2009 11:11 AM
Mitch Ribak
Mitch Ribak - The Real Estate Success Network - Melbourne, FL

Hi Michael!  I'm not sure what you mean?  Are you asking me if they pay me for recommending them to everyone?  Not at all.  I am a huge fan who generated almost 250 sales last year from Homegains' BuyerLink program.  Believe me, I'm amazed how great it works too.  I wouldn't be doing my members or anyone else a benefit if I didn't share my success with thier program.  With that said, I am a reseller of their product and pass half my commissions on to my members of my Network.  I became a reseller because I believe so strongly in the product.  I have a lot of companies that contact me about reselling thier products, but I can't market anything I haven't been successful with myself.  If you have any questions, feel free to ask me. 

Feb 02, 2009 11:39 AM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

opps. . .I leave you guys alone.. .

Feb 05, 2009 01:00 PM