My seller called me about reducing the price on one of his properties.  I believe the home, which is new construction, is currently priced properly.   I get good traffic through it but haven't received an offer yet.

I told my seller to hold his price as long as he could.  My problem with reducing the price is that's where the buyers start.  They then proceed to drop the price from there.  The list price is the bar that most buyers want to be way under when they make their offers.

Somewhere along the line, buyers have been told or have experienced the fact that there are properties that can be obtained at bargain prices.  I can't argue with them because it's true.  The problem is not all properties fall into that category and not all sellers are willing to "give them away".

Not everyone is upside down or in foreclosure.  I had a person call me on one of my new constructions that has been on the market for about a year and asked if it's a short sale or bank owned.  My response was neither.  A few years ago, no one would have even thought to ask that question.

Now that we are getting closer to spring, I'm trying to get my seller to raise his prices instead of lower them.   I'm not talking a major increase but a percent or two probably wouldn't hurt.   Eventually new construction will become more and more scare.

As the $7,500 federal tax credit program starts to unwind this summer, I think more and more first time home buyers will be motivated to buy a home.  I'm counting on them buying one of mine.

Take care.

 

6 Comments on Reduce the Price? - Let's Raise It!

FEB
03
164,394 Points

I have a great listing in the same position.  It is priced right and getting activity, but the vultures are just flying around looking for a deal on an already good buy.

2:08pm • #1
1 Featured Post

Dear Cindy,

I have a similar situation on a listing, I also have had trouble with getting decent offers from buyers. Even if they know that it is priced right or below market, they still want to try to get a deal.

This has happened twice to me in multiple offer situations. The public just isn't getting it!

2:17pm • #2

Here in Houston, it depends on the neighborhood.  Some subdivisions have SO MANY foreclosures (steal of a deal) that sellers who are NOT foreclosures cannot compete without giving their homes away....Other neighborhoods do NOT have but one or two foreclosures and those foreclosures are priced at or slightly above market value. 

If you are getting good traffic, I'd say STAY where you are priced.  Eventually, someone will fall in love with the property and make an offer.  Good luck to you!!

2:27pm • #3
8 Featured Posts

Hi Cindy, in our market there are SO many short sales and foreclosures that any regular sellers who just want or need to sell due to relocation can't even compete with the deep discount bargain prices of the bank properties. 

Raising a price would be unheard of here, and with those inventories scheduled to increase next year because these homes aren't selling at the auction, REO's will continue to dominate the market in my area.

Sounds like your market is fairing better than most of us!  Good luck!

2:39pm • #4
477,460 Points 1 Featured Post Outside Blog Hit Router

Cindy

I think that perhaps somtimes this is a good idea.

Sincerely

Tom Braatz

2:43pm • #5
179,116 Points 3 Featured Posts Localism Sponsor

Hi Cindy,

One of my colleagues had a listing last year and the seller insisted on raising the price at least twice as she continued to get offers.  He got a lot of flack from other agents but in the end I think it might have even sold for more than the final price.  Supply and demand.  Of course it doesn't always work as a strategy but nobody should dismiss it out of hand. 

Liz

4:08pm • #6

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Cindy Leiterman Green Bay, WI

Green Bay, WI

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Resource One Realty, LLC

Office Phone: (920) 655-8468

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