Where Can I Find True Real Estate Leads?

Ray, unfortunately there are so many "lead" companies out there, but very few (if any) are worth a penny.

There's still only one best way to get leads...building relationships with real people.  It takes time, but it is a sure-fire method for building a long-term, successful practice. 

Ray, It's always tough starting out. Your one advantage is you don't have any bad habits or stuck on an approach that really doesn't work. What ever strategy you implement, I would suggest you always "test & measure". Keep track of what works and what doesnt. You will save time and money.

I have several ideas for you (check my other posts). The one on referrals and viral marketing should help you the most. If you cant find these posts, let me know. I will forward them to you.

 

Good luck

Dan

Sphere of influence includes the cashier at any checkout counter, hair salon, toll booth collector, the person inline in-front or back-of you who is talking about real estate or glancing through real estate magazines, etc. Just think outside the box.

I am not sure if leads are the way to start.  If you are will to spend the money you should look into a trainer like Proctor or Ferry.  I still think the best bet is getting in front of as many people as you can.

The next person you see, start a conversation and ask THEM what they do. Odds are they will ask you alsi.

We have a realtor in our office who goes to the car wash when he wants leads. Talk to the people waiting for their cars. Pass out cards.

Try geographic farming. If you want some clues for this, email me @ Donhorn@cox.net

Network like crazy!  Make sure people know who you are and what you do but don't dwell on it or you might come across like a pushy salesperson. It'll take a while to get your name out but people will recognize you over time.

The best leads are the ones that you already know - friends, family, people that you meet.  If, in your past life, you worked too much to grow your sphere of influence, try to hook up with a real estate company that will provide leads for you to work.

Ray (and anyone else) , I teach an in-house class on geographic farming.

I just loaded the classroom notes onto my website. This is not a global farming class, it is a 'show & tell' on how I got started. If you find it useful use it, if not discard it.

Don

http://www.donhorn.com/farming101.html

Ray-

Finding leads is a challenge, especially when we are new.  Besides the ideas mentioned above, have you tried expired listings or FSBO sellers?  They are good just because there seems to be a steady stream of both. 

Ray,   I agree with Don,   it is true,  you never know I have gotten some clients in that way,

Try attending Chamber of Commerce functions and NETWORK. I take at least 10 business cards and that's my goal, meet 10 new people. Farm a certain area of town and follow up. So many agents do all the marketing steps and then fail because they don't follow up. Get involved with your community and volunteer. Don't forget to send media releases out also. Develop a relationship with your local newspaper. It will all come together!