Home > Blogs > Rich Rogala > Consistent Clients-Real Estate Marketing

Spice Up Your Yard Signs

By Rich Rogala

Education & Training with Consistent Clients

February 04, 2009 01:36 AM

I came across a post by Jim Lee at Knoxville Tennessee real estate blog on a new approach he’s taking towards his yard signs. It’s a great selling point, a way to stand out from your competition and develop stronger customer loyalty as they see you working hard to sell their property. I borrowed his photo (hope you don’t mind, Jim) so that you can see what I’m talking about:

This got me thinking about the other ways you could use a custom sign with your marketing:

Create a personalized neighborhood sign that you can reuse over and over, with a link to a single-page neighborhood website (on Squidoo, your own site, a separate domain, etc.)
Add your blog address and invite them to view a virtual tour or photogallery
Add in links to profiles on Facebook, LinkedIn, ActiveRain, etc. to draw in curious folks, and encourage them to connect with you in a low-pressure environment

These are just a couple ideas, but think about ways you can integrate them fully into your current marketing plan, and let them work harder for you.

Thanks again to Jim Lee, and his Knoxville Home Center team

Real estate marketing ideas: Spice up your Yard Signs

Re-Blog

Comments(7)

Comment

Show All Comments

Sort:

Heather the Realtor Orlando, Lake Mary

LemonTree Realty - Orlando, FL

First Time Home Buyers, Bank Owned Homes

Rich I like your signs I have been meaning to look into see how much that is to do in my neck of the woods I think this could help with some properties.

Feb 04, 2009 01:50 AM

Mary PAUL, ABR, CRS,GRI, e-PRO,

RE/MAX Advantage Realtors, Searcy, AR - Searcy, AR

Great post and a teriffic sign! Jim certainly knows how to market homes and himself!

Feb 04, 2009 01:51 AM

Roger Johnson

Hickory, NC

I'm not really sure how this sign would be a selling feature as it's not really doing anything that any other yard sign does other than put a picture of the home on it, which a potential buyer would probably rather have on a flyer (more portable) or a website.

I actually like all of your ideas as possible things to add to a sign, but those are marketing the agent, not the property.

Feb 04, 2009 02:02 AM

Rich Rogala

Consistent Clients - Chicago, IL

Real Estate Marketing Coach

Roger - My thoughts are that

a) if you run out of flyers (not good, but it happens), people can still get a little info about the home, and hopefully increase their interest, versus not being able to find out anything about the home, and driving by

b) the sign stands out more than your typical sign, so it can increase interest

c) it does help market you as well, so if someone that is thinking about selling their home sees it, it could result in a listing for you

and d) it shows your client that you've got a more personalized approach to marketing their home

It may not be the be all, end all solution for increasing the likelihood that it will sell quickly, but it's an approach you can think about taking. And if it doesn't feel right for you, maybe it will give you other ideas for things you might like to add.

Feb 04, 2009 02:38 AM

Team Honeycutt

Allen Tate - Concord, NC

What a great idea. It makes you wonder why we don't see more.

Shelton

Feb 04, 2009 06:16 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

I like the idea and looks of the sign however it would be a mass to people just driving by. It may catch their eye, but do they stop to read what it says?

Feb 04, 2009 10:38 PM

Keith Pound

EXIT REALTY CRUTCHER - Louisville, KY

Realtor, Auctioneer - Louisville, KY - 502-645-5950

different approach, I think a website address at the top could be more effective

Feb 10, 2009 12:17 AM

Spice Up Your Yard Signs

Comments(7)

Rich Rogala

Real Estate Resources

Recent Posts

Additional Information