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20 Comments on IT'S NOT THE LOCATION. IT'S THE PRICE.

FEB

Ken, you're right! Price drives the sale. Your client should understand that the location, being less desirable as compared to equivalent homes, should be discounted to compensate. Otherwise, she will lose to the competition each and every time. Pricing is such a prickly topic these days, isn't it?

Great post. I've been in real estate long enoght to know that price overcomes all objections.

Ken, homes that back up to busy streets in my area, sell for a lot less. The sellers usually bought it for less and in many cases want to get the same price or close to what others sell for in their neighborhoods. If they reduce it will be valuable to the next buyers.

The hard part is explaining to people the fact that they paid more than they should have, and now expect someone else to do the same. Not always easy to tell someone their house is overpriced.

Ken...

I agree ...any property will sell if the price is right! It sounds simple, but that's all there is to it!

Without a doubt, price has become the largest single driving factor I have seen in the market today.

Would your client have bought that house with the busy road if it was a lower price? Sometimes the price is not the only reason!

Hi JL, Richard, Brian, Missy, Jim, and Roseann.

Thanks so much for stopping by.

I am all for buying homes next to busy streets. They have to be cheaper.

Thanks again guys!

Ken

You are right! It is the price. Any home will sell if it is priced right.

You are so right, but that is the hardest thing to get through a sellers head.

Ken, price will cure any problems with a home. By the way, isn't Aurora where they had "Waynestock" in the movie Waynesworld? Just wondering.

Hi Dan and Amy, Kathy, Carol, and Ellie. Thanks for stopping by.

Ellie, I think they would have. If they would have said, we will sell it for $230K (it was listed a 250k), we may have bought it.

D+A, yes, Wayne and Garth lived in Aurora.:)

Get it priced right, it will sell.

Thanks everyone.

Ken

Hi Ken, Sellers always want top dollar and think their home is worth it. :-/

Ken i have another slogan. it's not the agent it's the price that makes a house sell.

I have a listing right now in which the seller just doesn't get it...she is on a busy street, just down from a busier street and backs up to railroad tracks...think it couldn't get any worse? She won't lower the price. She thinks someone is going to come in, fall in love with her house, and pay any price to get it! Even the "we still have to get an appraisal" talk doesn't sink in.

Ken - I think you are correct on the price. Buyers seem to overlook the location if the home is at the right price. Then you have some that location is all the worry about.

Hi Ken... I have said it a million times, price overcomes most issues. Unfortunately the price reduction necessary is often more than the seller believes it should take to overcome the issue at hand.

FEB

Hi Steve, Robert, Paula, John, and Shirley.

Thanks for all of your comments

Paula, sounds like a tough one!:)

Somehow, I have become a master of the price reduction.

Thanks again,

Ken

FEB

Hi Ken! I agree with you and the others-a lower price does cover a mulititude of problems. In Cincinnati, there are landfills, flood plains by the Little Miami River, airstrips, etc. and people buy homes in those places if the price is right.

FEB

Hi Dawn. Right on.

Allows people to afford "more house" than they otherwise could.

Thanks for stopping by.

Ken

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