Are your current marketing strategies not producing enough leads? Has income been sliding? Overhead exceeding income? Struggling just to make ends meet?
No one adopts new strategies if the old ones are working. A quote from Abe Lincoln seems particularly pertinent to our current environment:
"The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty. As our case is new, so we must think anew and act anew."
What a great nickname: "Honest Abe" - especially coming from Illinois - home of impeached governors. Honest Abe, of course, was talking about the Civil War and preserving the Union. Thank goodness he realized he had to use new strategies - or we might be 2 separate countries right now instead of one United States!
This is what I've discovered: the lead generating strategies of the real estate boom are inadequate to the stormy present. I have been working REALLY hard for 2 years to generate the income I need to sustain myself. I've never been a stranger to hard work. But I having been working harder than ever and STILL not generating adequate results. I finally realized that I had hit a brick wall.
Insanity is doing the same thing and expecting different results. If you're in a hole, digging harder and faster will only get you in deeper.
Delving into social media strategies, I am beginning to realize that THIS is how people want to be communicated with these days!! They don't WANT you "knocking on their door" (I did plenty of that in my youth!) or calling them on the phone. They want to go to the internet, (i.e. "FaceBook", "My Space", "Twitter", etc...) get the information they want and THEN contact you if they feel like you've got what they're looking for. If they CAN do it by themselves, they will. But most often that just isn't practical. So, they do the next best thing: they talk to the person they think is the most likely to help them.
And how do they find you? Using social media!
The way we did business in the "roaring 90's" is inadequate for the stormy present. Just as "cold calling" was an awesome strategy for the 50's and 60's, relational strategies was amazing for the 90's. As our case is new, so we must think anew and act anew. Today, the way we market ourselves is using Social Media.
If you find that the old "tried and true" systems just aren't working for you as well, find out what we're doing on www.NewMarketLeaders.com. We'll help you put the all the social media puzzle pieces together.
"All Things With Exuberance!"
mary!
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