One of the biggest issues sellers struggle with in our current real estate market is what if we don't get an offer? Our role as their Realtor® is to not promise that the home will sell but do everything we can to make sure that the home stands out against the competition. Price, condition and marketing all work together to bring other agents, prospective buyers and offers to the table in our current Prince William County real estate market.
My recent listing in the Westridge community had a steady stream of prospective buyers from the first day it went on the market. I had to laugh when one prospect called and said we have been viewing the professional photos on the internet all week and we wondered "is it really as nice as it looks?" It turns out the they had seen some photos of other homes but when they actually got into the house they discovered the photos had been from previous listings and the properties were not in the condition they expected.
It was a struggle to price this beautiful home as "competitive" listings included a foreclosure which was not in good condition, other homes on smaller lots and homes that were overpriced. One of the toughest parts of a Realtors® job today is finding the right price balance between the foreclosures and properties that are obviously overpriced. Fortunately the sellers of this home realized that market conditions had changed and even though I sold an almost identical home to theirs 18 months ago for significantly more today's market would not fetch the same price.
With a realistic price established, an individualized marketing plan for their home outlined the last part of the puzzle was property condition. With a look through the house a few tweaks and a reminder to make sure the house was in "show room condition" from 8 am to 8 pm the house was ready to go.
This past week we ended up receiving three offers on the property and ratified a contract on Sunday.
If you are looking to sell your home in Westridge this spring give the Cindy Jones team a call at 703-346-2213. Let me show you how to put the pieces of the puzzle together to attract a steady stream of prospective buyers to your door. I'll show you how the right marketing, right pricing and right condition can put the SOLD sign in your yard.
Cindy congratulations on the contract. Our market was so bad that last year even when homes were "priced right" it was tough getting an offer. Not so anymore. We're seeing mulitple offer scenarios again around here.