Here we go again.

How many of us provide services other than real estate brokerage?  Is this a good idea?

Well, I think so.  Our firm offers general brokerage sales services, property management, auction services, appraisal, court house services, fiduciary and consulting.  We represent buyers and sellers.  Mostly sellers, though.

The wave of the future as far as I can see it is to offer multiple opportunites for our clients to call us.

Not every client needs us for just listings or auctions.  Be a resource, I say.  Don't charge for everything, I say. 

The client that sees you as a resource for advice is more likely to call you for all of their needs and will allow you to guide them to the best solution.

Don't do everything, but know a little about a lot.  Build a stable of professionals around the US in multiple fields.  Join your professional associations.  Make friends that can support you and support them back.

Don't worry about sticking with your franchise.  Have the best people available in your sphere of influence. 

Realize that the best people may not give you the best referral fee or may not give one at all. 

Be the best in your area and in your specialty.

Specialize.

The money will come.

Just a tip from your Uncle Al.

Rich

Richard F. Kruse is the President of Columbus, Ohio based Gryphon USA, Ltd. (www.gryphonusa.com).  The Gryphon Organization includes Gryphon Asset Management providing receivership and consulting services in the distressed marketplace, United Country Ohio Realty & Auction Group (www.ucohiorealty.com & www.ucohioauctions.com) providing real estate brokerage and auction services throughout Ohio and OnlineAuctionUSA.com (www.onlineauctionusa.com) providing commercial asset liquidations from the Midwest to East Coast. 

United Country Ohio Realty & Auction Career Opportunities Available.  Call 614-885-0020 x 17

 
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4 Comments on Multiple Services

SEP
18
2006
269,665 Points 16 Featured Posts Outside Blog
Be a resource, I say.  Don't charge for everything, I say.  Sound advice. Its the philosophy I used when creating Jacqui's site. I have pages on other types of information that isn't necessarily related to real estate but might be of interest to our clients. -Charles
10:36pm • #1
SEP
23
2006
5 Featured Posts
Not sure I agree with offering multiple services - it depends on how large the opportunity is for a conflice of interest.  I had one conventional listing where the buyer agent was also the mortgage broker - it took 3 months to sort out escrow - she was unresponsive and kept putting slow down issues on the shoulder of the lender.  Had she been only the agent - I would have felt more comfortable that she had arms length distance in the finance side of the transaction. not pretty.
9:20pm • #2
SEP
24
2006
116,754 Points 9 Featured Posts Outside Blog

Linda,

Some people can multi-task and some can't.  Your buyer agent / mortgage broker person is one of those bad examples.

I would bet, though, that auctioneer, Realtor, attorney makes you more marketable than that person when going head to head.  It makes you more marketable than most people.

Rich

7:35am • #3
FEB
18
2007
370,427 Points 62 Featured Posts Outside Blog
When I was looking for Active Rain Challenge: Worst Post Ever Nomination Contest?  nominations I expected them to be worse than this.  You were a genius from get-go!
7:42pm • #4

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Rich Kruse

Columbus, OH

More about me…

Gryphon USA, Ltd.

Address: 9387 S. Old State Rd., Columbus, OH , 43035

Office Phone: (614) 885-0020 x 17

Cell Phone: (614) 885-0020

Email Me

A lighthearted and informative look at the real estate and asset sale professions. The Gryphon Organization provides real estate, auction and asset management services through a variety of subsidiaries including Gryphon Asset Management and United Country Ohio Realty & Auction Group.


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