The New York Times is reporting a public outcry over the cancellation of popular home magazine, Domino. As I mentioned in my recent blog, Say It Ain't So...Are Home Shelter Magazines the New Dinosaurs?, Domino is one of several shelter magazines recently nixed because of shrinking ad dollars.
In the NYT article, "A Girl World Closes, and Fans Mourn," they write:
WHEN Domino magazine folded last week, another casualty of the economic smack-down, a howl of protest rang through the blogosphere. Fans of the girlish, how-to decorating magazine owned by Condé Nast were vociferous in their disappointment, posting anguished comments on design sites like Apartment Therapy, Decorno and Design Sponge (which accrued 498 remarks in just a few hours), as well as nondesign sites, like The Huffington Post. Even Gawker readers set aside their snark to mourn.
The commenters bemoaned the death of a magazine that "felt" like them, and worried that their Domino subscription renewals, already paid, would yield subscriptions to Architectural Digest, Condé Nast's remaining shelter title (median reader age: 50).
To read the entire article, click on http://www.nytimes.com/2009/02/05/garden/05domino.html?partner=rss&emc=rss
It remains to be seen if the protests will bring any results, but clearly this is a publication that was innovative, fresh, and tapped into a young, growing market. Quite a contrast from the old dowager Architectural Digest (which, to my knowledge, is not being cancelled).
For Leslie's blogs related to this subject, I invite you to visit:
Say It Ain't So...Are Home Shelter Magazines the New Dinosaurs?
How Are Your Favorite Home Retailers Doing? Must-Read Articles
Leslie Olson, ASID, RESA
Leslie Olson Interiors Marin County, CA www.leslieolsoninteriors.com leslie@leslieolsoninteriors.com 415.233.2633
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I believe I saw this magazine only a couple of times. If it is the one I'm thinking of, it was very heavy on the advertising for high end products and not enough content.