I noticed that the ActiveRain crew added a new feature this week that I really like. It's a small addition. In fact, it's almost not even noticeable, unless you spend a good deal of time on AR (who, me?).
I was looking for a previous post of mine yesterday and I noticed that my office address in the sidebar is now a link rather than just text! I clicked on it (of course), and it opened a Google map with a pushpin showing exactly where my office is.
Additionally, you can click again on the "street view" link to see an accurate picture of the front of our building. Talk about making it easy to find!
This is one strong reason to have your physical address listed, assuming you actually use an office outside of your home. I think I'll probably start referring people to my AR profile page if they are coming to my office.
Of course, if you are intensely private, or don't want anyone to find you, that's a different story, I suppose. Then again, this may not be the best career choice if that is the case.
I would love to see this added to the outside blog as well - perhaps that is in the works already, or it could be added easily enough?
Big thanks to the AR programmers for coming up with a new tool to help us all!
UPDATE from Jonathan Washburn's comment below:
Don't forget the primary reason we added it: Local SEO results!
Adding your address is the first step in a multi-step process we are doing to help to make sure our members rank high on local searches.
We've actually made a TON of changes this week on the SEO front, optimistically hoping it will have positive results.
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