Book Review:
One of the most helpful books that I have recently benefited from is entitled, "Real Estate Rainmaker: Guide to Online Marketing." It employs many of the selling strategies that are being discussed in the Rain Maker Community. I have put a photo of the cover the book here:
The book has four parts:
1st Essential Strategies to help you Take Your Market By Storm
2nd Website Techniques that Work Big for Little Cost
3rd E-mail Marketing to Capture and Keep Customers
4th Demystifying Internet Marketing
Each part has 2 to 9 chapters to further descript that part. Chapter 5, for instance is entitled Driving Traffic to your Website: 75 Ways to Promote Your Website. The Old Rule: Online advertising will surpass offline advertising. New Rule: Inetgrated offline and online promotion wins every time.
Many of us in Active Rain are experiencing the truth of this new rule, but Dan Gooder Richard writes in a very simple and direct way about these new truths. While the book was written in 2004, it is still a very helpful book and I believe that it could be the basic textbook that we use as we increasingly transition into the era of Web 2.
The book is published by John Wiley Sons for $27.95, but can be purchased for a discount at the following link: http://www.artstationery.com/store/index.php?Operation=ItemLookup&ItemId=0471472239.
By Bill Osburn
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