Home staging addresses several areas when selling a home.  Of course there is decluttering, depersonalization, defining spaces, furniture placement, color selections, curb appeal, repairs, cleanliness.. . .the list goes on and on. 

It is impossible to be an expert in every aspect of your business.  More importantly, there is no need to be.  Just because I know how to paint, doesn't make me a "painting expert".    I submit that you're presented as an expert in your "field" when you refer to the experts in their "field". 

The majority of homes that are staged to sell do not undergo major renovations prior to selling.  Certainly, painting, updated lighting, cabinet pulls & faucets are switched out, flooring updates etc.  More common are the smaller cosmetic changes that can have great impact on the home and are easy on the budget.

During a recent consultation of a high end home the seller intentionally saved the master bathroom for the last room to view.  Why?  It was the only room in the home they had not updated.  And now it was time to sell.  Original plans called for a complete remodel.  Selling brought a change of plans. 

The new game plan was implementing cost effective updates without completely gutting the bathroom.  The project was more involved than hardware and counter/flooring changes.  There were so many questions, many of which I was able to share my recommendations.  But there were many I could not answer as I am certainly not an "expert" on bathroom design/layout.  When we talked about our options cost questions also arose.  This project was going beyond the "usual" staging.  It was time to call in reinforcements. 

I stepped up and announced, "I am not an expert at bathroom design, but I know someone who is."  In fact, I had two contacts to refer.  I assured her that I had complete confidence in my ability to stage her home, but would like to secure an "expert's" opinion on the bathroom.    

She seemed relieved.  I was not able to answer all her questions, but I was able to put her in touch with someone who could.  A true "expert" in that field.  And it wasn't going to cost us a dime. 

I made my calls as soon as I hit the car, and they were in touch with the seller within the hour.  The "painting expert" was there the next morning quoting out his projects.  She commented on how impressed she was with the response and connections as she had sought out help with the bathroom before without success. 

So, don't be afraid to admit you're not an "expert" in every area of your business.  Just be sure you know someone who is.  It will ensure you look like the "expert" too.