I talk to A LOT of real estate professionals who are "working" on something that will change their business. They are "working" on their website before they put it on their business card. They are "working" on their buyer/listing presentation before they will be ready to get more new clients.
I also hear about what they are "trying" to do. They are "trying" to get to that important task but they are busy with their business. They are "trying" to get their database in place or "trying" to do more open houses or "trying" to learn how to be more efficient online.
I had a seminar yesterday with strong, successful real estate professionals which was FABULOUS! I was SO shocked that a couple of them said that they were "trying" to send out two emails to their database per month. What is up with that???? Are their fingers broken? Does their computer shut down for half of the month?
Stop giving yourself permission to "try" and do things. Start picking something (ANYTHING) to do that will grow your business or that you have been trying to accomplish. Figure out a realistic timeline to do it. Then just do it. Tell people that you are going to do it and how long it will take. Make yourself accountable.
I KNOW - there are a million reasons why you can't get the most important thing that will grow your business done. Here are some excuses you can use (see you don't even have to make them up or go to the effort of adding them to the comments - you can just tell yourself that you are failing to accomplish your goals because of #4!!!)
- You don't have any time because you have a career and kids
- You need to close that next deal before you will have the money
- You need to take out buyers this weekend
- You have a closing later this week and it will take all 40 hours that you should be working to close the deal
- You have 20 voicemail messages to return before you can start
- Your assistant quit
- You have an inspection/appraisal/listing appointment
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