5 Reasons Why You Should Write Market Reports

That data is most likely copyrighted by your local MLS, so there could be issues with doing this; that is the impressive I got from a source within a MLS provider.

I agree. Information is what people want. Before the web, I would send out letters with market information - it always made more sense to send something useful instead of the kind of marketing most agents did talking about themselves. I always got a good response.

Email and the web make it even easier. I've been wiritng market reports and sending them to my SOI for years as well as posting them on blogs and websites like Activerain. People appreciate the information and the results are definately worth the effort.

Jeff, totally agree with your post.  You actually interpret MORE about your market when you do the reports.  An example would be you finding market percentages on REO's, etc.  That is great to know the where, who, and why.  There was one report in my area saying that 40% of sales were distressed, short sales in my one town - simply not true as my market info proved.  If someone tells you 'it is' should you believe it?  At our office meeting we sat down at the computer and I proved it much to everyone's dismay.  Go out and get your own market info not what others are 'spoon feeding' you.  Present it to the public in a clear form and it is what it is, so be it.

I do a very basic market report that I include in my e-newsletter each month. 

Right on Jeff! Always give it out straight and never sugar coat market results. To thouse who do, it will come back bite you...

Our MLS provides stats for us but it's not in a format that is easy for the public to read.  I re-package their info and add my own take on our local real estate market for an interesting market update report.  At first I didn't do them but now that I have a format to follow, they are easy to do and people really like to read about it.

Jeff, thanks for this post.  I truly believe that consumers are very, very interested in market reports and statistics.  A buyer or seller will want to review and research information to be sure they are making the right decision.

Thank you for this post. I also peeked at your Market Report and it was simple but information-filled. I was overwhelmed by the thought of having to do so much research but yours showed me it doesn't have to be that way. Just accurate and useful information.

Thank you for this post. I also peeked at your Market Report and it was simple but information-filled. I was overwhelmed by the thought of having to do so much research but yours showed me it doesn't have to be that way. Just accurate and useful information.

Great advice. Whether I'm at a dinner party with friends, a networking event, etc. inevitably someone will ask, "How's real estate?" If you stay on top of your statistics, you will always have something intelligent to talk about. One thing I started doing is running neighborhood reports for past buyer clients. Even if they're years away from selling, they appreciate knowing what's happening to home values in the neighborhood where they just bought a home. Plus it keeps me on top of what's going on with the market.

Jeff, I agree that my posts with market statistics - not surprisingly - seem to generate interest.

Great post Jeff.  We actually created a group back in May 2008 specifically for these types of posts!http://activerain.com/groups/localmarkettrends

You are absolutely right! Just reading those reports is one thing, but taking it up to the next level to make sense of the info and break it down for the consumer to understand it really makes it a learning experience and makes you a better and more informed professional. Thanks!

Jeff,

I've been struggling with what to Blog, so I don't as much as I should. Thanks for the great tips, it's very much appreciated!

ok - you gave me enough reasons to do a market report !