I am a believer in working with an agent to achieve one goal, get the house sold. I believe to do this takes promoting the staged house and the agent who recommended/hired me. I know this is more than a stager should take on but the staging industry is still young and I don't know any other way to help develop it.
I've been trying to market homeowners directly also but it is a huge endeavor as you can imagine and will take a lot of advertising dollars for ineffective mass marketing. So I've been exploring other options to generate more business.
Here's where I need advice:
Although my faith in agents is not lost, I am frustrated with some of those resistant to approaching clients on staging (might insult them). I decided to put together packages designed for the needs of FSBOs and will market them specifically but will still be an advocate for hiring an agent and will give them names of some very good ones in my area.
Would I be wrong to think that stagers can potentially bridge the gap between agents and FSBOs.
Is there any reason why we stagers shouldn't target FSBOs?
Generally speaking, is this a market open to staging?
Will it jeopardize our existing relationships with agents?
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