What makes you different and more marketable than your peers?

1. The Company You Keep
The company you choose to align yourself with says a lot about who you are as a professional. Is your company a well-respected market leader with high standards and a reputation for excellence?
2. Your Professional and Educational Experience
My combined education and background in law, administration, marketing, sales, customer service and management combine to make me a well-rounded individual. When I was a real estate agent, one of the main things that set me apart from the crowd was the fact that I had previously been a real estate paralegal, closing on average 500 transactions a year. That extensive legal knowledge and real estate experience ensured a successful transaction for my clients. What about your background or experience sets you apart?
3. Your Technical Expertise
It is becoming increasingly important in today's business world to learn, use and fully understand a variety of programs. I'm proficient in Word, PowerPoint, Publisher, Excel, Outlook, QuickBooks, Paint Shop Pro and Adobe Acrobat, and also have a comprehensive understanding of blogging, website maintenance and search engine optimization. As a professional, you can no longer rely upon others to handle the technical stuff. If you aren't up to speed, take some time to learn new skills.
4. Your Interpersonal and Communication Skills
This is quite possibly the most important skill set to develop. Do you have strong organizational, communication and interpersonal skills and the ability to handle complex situations with the highest degree of integrity and confidentiality? Are you detail-oriented, proactive and reliable? Do you have admirable business ethics?
If you were asked, "What makes you different?" how would you answer that question? Do you highlight your most marketable skills in your resume (otherwise known in real estate as your listing presentation)? Do you treat each and every client like a prospective employer? Do you take the time to learn new skills to improve your knowledge and expertise?
It doesn't really matter whether you are in real estate or pursuing a position in the corporate world, the principles of success are the same. Take a few moments out of your busy day today to think about what sets you apart. Is it your competence, creativity, commitment to excellence, communication skills, critical thinking, ethics, leadership ability and/or the reputation of your company? Incorporate and showcase these skills into your resume, presentation or interview, and I guarantee you'll become a more marketable and sought-after professional!

If you are a consumer looking for a good real estate agent, give me a call. As a referral agent (I'm no longer involved in the day to day real estate business), I can help match you with the perfect agent to help you buy or sell your home.
Kelly ~ Great to see your post this morning. These tips on how to stay marketable or how to become marketable are really helpful. We can always use refresher courses on this subject. Thank you for posting way to improve our marketability!