First and foremost the seller must take heed of this video. In order to price the home to take advantage of the market. Meaning that there are a lot of homes out on the market right now and a good amount of them are foreclosures, short sales and HUD homes. If the seller is not one of those categories the right price is where you are going to be able to compete. So take a look at the video and we will discuss what it means.
One of the hardest parts of a Realtors job is to get the seller to look at the home realistically. If you come to my home I can guarantee you that the home made spice rack I made out of old cheese boxes and baby food jars adds at least 2 or 3 grand to the home value. I built that myself and it is the neatest thing in the kitchen! Does that make sense? No, but when you sit down with your Realtor, they will listen to all those improvements and great things you have done to your home then with great tact and skill let you know that very few of them will have an impact on the home. Ceiling mirrors hold no value while an additional bathroom will. Get the idea?
Next is staging your home. What does this mean? It means you have to make your house seem like you do not live in it and that you don’t own anything. All those great colors you fought with the spouse over, get rid of them. Cleaning? You will need to have the home so clean it will make a Drill Instructor cry. Your Realtor will usually have a check list of these things but if you are like me and do not read anything that does not have a cartoon on it, this next video will give you a good idea of what you will need to do to get your home ready to sell.
Now that them home has had 90% of its contents removed and stowed away and all traces of human beings erased you will need to market the home. If you think a sign in the front yard is all you need, think again. 70 to 80% of all home buyers are using the internet now. It is not like the old days when you got in the car and lugged the kids around the neighborhoods you liked looking for open houses. In todays market open houses are pretty much an invite to your neighbors so they can find out how much you are selling your house for and if they should get their home on the market. Your home should be marketed in several medias. But the biggest pay off is having your home all over the web. Make sure that your Realtor has the correct tools and skills that it will take to ensure that your home is seen by people not even looking for homes.
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