Scattered Showers: Daily Questions from Our Members - "Marketing to Multiple Counties & Cities"

Real Estate Agent with Fathom Realty West Sound WA State 52404

Today's question to the ActiveRain Help Desk comes from Tony Anderson with Century 21 Community Realty In Northeast Georgia, serving clients in Habersham, White, Banks, and Hall Counties.

Tony writes:

How do I get My Profile to show up in the other cities or counties that I service?  For example I service White County in GA.  I want My Profile to show up in that county.  There are no agents servicing that area on ActiveRain. 

Thank you,
Tony Anderson



The way that our platform is currently configured, you can only have your profile registered in one State, County, and City. Obviously, you will want to select whichever one best represents your primary market.

Perhaps the best strategy for effectively marketing your blog to multiple counties/cities is to consistently contribute good, quality local-oriented content that is specific to each area, and tag/categorize them accordingly. Well-crafted monthly market reports are a prime example. In Tony's situation, he could create monthly market reports for Habersham, White, Banks, and Hall Counties. He could geo-target them accordingly for Localism, and push the content to the relevant County/city community pages on Localism as well. You want to make sure that each article contains good relevant key search terms that are specific to each market area - i.e., Habersham County GA Real Estate, etc..

Create a disciplined schedule/strategy of balanced writing that targets your primary market counties/cities. This way you create archives of great content that are specific to each market area you serve, and will show up in consumer searches.


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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!


That's the best for localism


Tom Braatz

Feb 11, 2009 10:27 AM #2
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Rich, good idea for Tony and others. I also cover multi-area and picked one as required.  I have been doing localism posts for areas and think it is a great idea. Thanks.

Feb 11, 2009 10:36 AM #3
Angela Lawrence
North Carolina Homes Realty - High Point, NC

Yep, localism works great!

Feb 11, 2009 10:38 AM #4
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Exactly why I do market reports for ten different towns:)

Feb 11, 2009 10:44 AM #5
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Rich - makes sense in terms of how one can target various different areas !  On a side note, we need help for our blog.  Our RSS feed is not sending out our blog to our subscribers and it makes us worried. It all started since we upgraded our outside blog.  Also, listing router traffic just stopped out of nowhere... the numbers are grey.  HELP : )

Feb 11, 2009 11:00 AM #6
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL

Rich - you give a great example of how you can target multiple communities while registered in only one.

Feb 11, 2009 11:28 AM #7
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Post to Localism.....that's what will work to get your picture and blog out there in the areas you want.


Patricia Aulson/  Hampton NH Real Estate  Portsmouth NH Real Estate

Feb 11, 2009 12:10 PM #8
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager

I've found that good keywording combined with consistency in posting about an area/town/etc. will get me the results I need.

Feb 11, 2009 12:50 PM #9
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

It's best to put your profile in the largest city in the area as that's what most people will search for, and then do the local content on the smaller areas for Google.

Feb 11, 2009 01:14 PM #10
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  I noticed that a few people left our area to go to a neighboring one that had less 'competition' and probably better served their area.  I think that, from what I've seen, it's been a plus for them to focus on their niche instead of trying to associate with a county which they don't know as well as theirs simply because of the name recognition or size.  (Did that make any sense?)!

Debe in Charlotte

Feb 11, 2009 02:28 PM #11
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

I like the way the question is highlighted!  Really good idea!  And thanks for the response to my e-mail Rich - appreciate it on all three counts! :-)

Feb 11, 2009 02:38 PM #12
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Rich, That is a wonderful explanation to a great question. Come to think of it, of all the questions I recall reading, this one was not asked very often. But I am glad to read the response as it reflects the opportunities ( Google Juice) we all have here in the Rain.

Feb 11, 2009 03:35 PM #13
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Good question and great answer.  Im sure this information will benefit many.  There are certainly a few mortgage guys/gals out there that are licensed for more than one state.  Thanks for sharing.

Feb 11, 2009 03:43 PM #14
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

The long tail has been getting some good coverage for a bit now and I'm thankful that months ago someone pointed this out to me.   It is a great way to market for multiple areas and give the consumer what they want:  Information and advice.


Feb 11, 2009 09:12 PM #15
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Rich-as always great advise on how to utilize Localism.  Anxiously awaiting the new roll out so that my sponsorships will re-appear!

Feb 11, 2009 11:13 PM #16
Larry Bettag
Larry Bettag - Cherry Creek Mortgage - Saint Charles, IL
Regional Vice-President

I was going to say posting to localism is the way to go as well.  Thanks.....

Feb 12, 2009 01:31 AM #17
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Rich, Tony, this was once a question of mine also. I want to market to other counties other than the one I live in. I have found that if you choose your particular "key phrase" as in xyz Real Estate and you concentrate your writing that direction then Google will listen!

I am being placed strategically within the counties I want even when my profile isn't. Individual blog posts will rate also.

So, Rich, you're right. It works. Good luck Tony. Glad you're here.

Later in the rain~Deb

Feb 12, 2009 08:36 AM #18
Zilkia Olmeda-Martins
RE/MAX North - San Antonio - San Antonio, TX
GRI, Realtor, San Antonio Texas Luxury Homes

Hi Rich, Thank you for explaining this.  I too have wondered about this and plan to put the ideas you mentioned here into action.

Feb 12, 2009 01:09 PM #19
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi RIch, I was just thinking about this the other day. Good answer. Give the consumer good content. That's what they want.

Feb 12, 2009 03:26 PM #20
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate


Great tips thank you ...localism does work!

Feb 12, 2009 10:42 PM #21
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