My web site is www.servingbucksandlehighcounties.com and has been live now for a full three weeks. During week two I was getting leads every day. Some days I received three. This week there were four days with no leads at all. Three days with one lead each.
I also spend a considerable amount of time promoting my web site in my blogs on Active Rain, on Trulia Voices, and in Facebook and all the social networks I am in now, including friendfind, linkedin, youtube, myspace, and about 7 others.
All in all, I have received 37 leads now.
2 are retrys
18 are active
13 leads are inactive
3 are hot leads
1 is sold already
I have leads here that have come back to the web site as much as 19 times. Every day, I look at the activity page, and email the recommended homes to the clients and make notes on the number of times they have visited and that I sent homes. Most of the time, you see they come back and look at more homes.
I have actually spoken with a number of these people. I wish I could talk with more of them. Most do not provide me with a phone number that is accurate, or an address, so when I search the white pages, no information is available.
My performance evaluator is as follows:
Your Performance Evaluator.
You have a total of 36 (subscribed and active) prospects. Based on this number of prospects, here are your performance statistics:
Please note that if you have been on the system for over a year, your numbers will trend lower due to the large number of inactive prospects.
You should have at least 7 active & hot prospects.
Based on the experience of most agents using this system, you should have 7 prospect(s) that you feel will close in the near future. They are actively communicating with you and/or physically coming into the office.
You have 21 active & hot prospects.
You should have at least 0 sold prospects.
Based on national statistics, for every 100 prospects you should sell at least 1 property. This means you should have 0 closed sales. Some agents sell as high as 5%, depending on salesmanship and market conditions. Please move ALL prospects you have closed into the sold category to keep this number accurate.
You have 1 sold prospects.
At least 15% of your prospects will need help finding a lender.
Our data shows that many consumers need help finding a lender. Make sure that you have followed up with an offer of assistance to all the prospects in your database who have requested to be pre-approved for a mortgage.
0% of your prospects requested mortgage information.
At least 15% of your prospects should have listing alerts.
It is VERY important to have your prospects signed up for listing alerts so that these prospects keep coming back to your website. This will dramatically increase the likelihood that you will ultimately work with them on a transaction.
61% of your prospects have listing alerts.
At least 50% of your prospects should have comments.
If you don't keep track of the important information about your prospects, you reduce your ability to provide good customer service. It takes a little time, but the more information you collect about your prospects, the more likely a transaction will come out of them.
100% of your prospects have comments.
At most, 15% of your prospects should have unsubscribed.
This is the percentage of your prospects no longer wanting to be contacted. Prospects unsubscribe for two main reasons: 1) They are no longer interested in receiving information, or 2) You have overwhelmed them with too many emails. Please note that when you move prospects to the Trash folder, this action unsubscribes them from emails. If you have prospects you are not actively working with but you do not mind if they continue to receive listing emails, move them to the Inactive folder, not the Trash folder.
8% of your prospects have unsubscribed.
At least 90% of your prospects should have been contacted within 12 hours.
We assume you call all prospects with phone numbers. Of the prospects without phones numbers, this is the percentage you contacted within 12 hours. To increase this number, use the initial contact wizard as soon as you get a new prospect. Remember, the longer you wait to contact a prospect, the less likely he or she will become a client. Not every real estate agent will have a 100% contact rate. There are always exceptions, such as when a prospect comes in the middle of the night. Do your best, and use this number as a guideline.
87% of your prospects have been contacted within 12 hours.
Blogs by Don Bradbury on Growth Leader by Market Leader