The longer that I am in the business (now in my 3rd year) I discover contacts in social settings that chose not to use me as their REALTOR®. Some are mere acquaintances, while others could be classified as friends. When someone tells me that they used another agent, I have heard every excuse in the book from "I used my parents' friend" to "I do not want my friends to know my personal business". Sometimes I wish they would just say "I did not want to use you". I do market regularly to my contacts AKA "sphere of influence" through mail and email campaigns. I am always financially and physically supporting their causes: showers, charities, social events, etc. I also write many personal notes acknowledging their life events. I have been very successful over the past 2 1/2 years thanks to marketing to my sphere of influence; however I wish that I could have captured some of those missed opportunities. I do understand that rejection is all part of the game. How do I let my contacts in my sphere know that my business is dependent on them? Simultaneously I wish they could know that I do not receive a small salary or leads from my company. Also what do you say to those contacts when you learn that they used someone else? Finally, why do these people always like to talk real estate with you in social settings while working with someone else? Cheryl & Joe
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