Real Estate is an amazing business, but I can always use more. I had a big a-ha moment last week when I attended a lead generation class led by Rick Geha and thought I'd share.
I've been attending Rick's classes since before I got my license in 2003 and I really enjoy his dynamic presentation style. We used to drive 45 minutes each way every just to attend his classes. In fact, I've probably been to his lead generation class 3 or 4 times before and I always come away with a couple good new pieces of information.
This time I was reminded of the amazingly simple concept that, "Your business is your database". It's so easy that I can't believe that I deviated so far away it.
I'm great at getting out there and meeting people. I'm a high I in the DISC profile and a connector and I love it. I go to real estate events, investment meetings, tech meet ups and have a large group of friends. I blog, I leave comments, I trade emails with all sorts of people. My weakness is with the follow up.
This is why the main message of Rick's class hit home to me.
1. Organize and feed your database.
2. Sort your prospects into mets & have not mets
3. Then communicate with them via the 33 touch, 8x8, and 12 direct systems outlined in the MREA book.
After the class, I decided that enough was enough and found an accountability partner and committed to entering all my contacts into one database by this Friday.
This past weekend, I collected information for everyone that I could find that I would want to put into my updated database. To my surprise, it wasn't so bad and I enjoyed finding business cards of people who I'd love to reconnect with. Now I'm in the middle of entering all the info that I collected into one centralized location and on track to hitting my goal.
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