Sitting at Zillow headquarters at the Bloodhound Blog Unchained workshop... Some good tips ffrom Brian Brady's opening presentation about the importance of Social Media Marketing.  Just a little mental tune-up.  Always good to hear someone you haven't heard present a topic you think you know well:

Web 2.0 - It's all about interactivity, exchange, and conversation

5 Pillars of Social Media Marketing:

1. Declaration of Identify
2. Identify by Association
3. Consumer-generated conversation
4. Provider-generated conversation
5. In-person interaction

Recommended book: "The New Influencers: A Marketer's Guide to the New Social Media" by Paul Gillin

From Gregg Swann [talking about agent websites]: "If they're [consumers] not satisfied with the information on your website, they are going to find it somewhere else."

In-Person Resource for Networking: Check out Meetup.com. Find people that are interested in the same things as you.

That's it for now... Back to the rest of the presentations!