Kevin and ARDELL

I've been watching this story develop for the last year.  There hasn't been a lot of chatter on this subject--and I find that fact fascinating. Lately, there is more chatter on the newest Twitter app than the reality of what is happening RIGHT now.  Escapism?  You bet!  

Realogy which is Coldwell, C21, BHG, Sotheby's et al, is not expected to last the year.

Why am I writing this?  I'm writing this because if traditional brokerage firms can't make it--nor can others, especially those who "feed" off of the real estate industry.

I was speaking to someone today, who is very knowledgeable and influential.  Our concensus was that the real estate industry will emerge from this situation A VERY different, almost unrecognizable form of it's former self.

I don't wish anyone ill-will, but only the strong, most innovative and flexible will survive.

Will it be you?

 

Follow me on Twitter

 

I hope to get a featured post!

 
Post is included in group: Realtors®

6 Comments on Why You Shouldn't Worry About Zillow, Redfin, or Trulia.

FEB
12

You are such a piece of work!  LOL!  "follow me on Twitter...I hope I get a Featured Post".  Have to read the linked story. 

6:04pm • #1

Nice!  I know Realogy is having issues b/c of their recent purchase and heavy debt load.  I think Trulia & Zillow have enough VC to hunker down and weather the storm, but it will be a bumpy ride!

6:42pm • #2
11 Featured Posts

to the first commentor:

Oh, I am such a piece of work.  I put those things there hoping for people to be appalled.

ERIC

On the Trulia, Zillow front: there's too much chatter out there for something not to be up.  Those guys gotta be burning through their VC at a pretty intense clip.

6:52pm • #3
FEB
13

We disagree completely with the inclusion of Realogy on such a ridiculous and subjective list that originated as a blog post but is now masquerading as a "news report" elsewhere on the Internet. As of January, there were 88 other companies with the identical Moody's Speculative-Grade Liquidity rating as Realogy. Our company has the best brand networks and the most successful brokers and agents along with the most seasoned management team and the best employees in the industry.

Although Realogy is currently in a quiet period pending the release of our fourth quarter 2008 earnings results in March, I would like to address a number of fundamental truths about Realogy that were clearly not taken into consideration in this flawed analysis:

· During the past several years Realogy has moved aggressively to mitigate the impact of the economy on our company. We have successfully reduced our overhead by more than $350 million and continue to focus on maximizing the effectiveness of our cost structure.

· As we have focused on costs we have been equally focused on growth. In spite of the woes of the housing market we have made great progress in advancing our company. From new franchise sales to the retention of the top-tier brokers and sales associates to signing new clients across all of our business units, we continue to be forward thinking and highly focused on the future of our company and the industry.

· In 2009, we expect to benefit from considerably lower interest rates since a significant portion of our bank debt is tied to LIBOR;

· None of our corporate debt is due until at least 2013; and

· Unlike many companies in today's economy, we have the support and commitment of one of the best financed private equity firms in the country, Apollo Management. Private equity funds managed by Apollo Management and co-investors originally invested $2 billion in Realogy so clearly Apollo has a substantial ongoing interest in the success of Realogy. If there is any question as to Apollo's overall financial strength, one need only look to Apollo's success in raising approximately $15 billion in capital last month for its newest investment fund.

In summary, your readers who take the time to do their own due diligence should recognize that Realogy is one company that will survive in 2009.

Mark Panus
Senior Vice President of Corporate Communications
Realogy Corporation

Mark Panus
9:37am • #4

Why does Mark Panus, Senior Vice President of Communications for Realogy, spend all of his time responding to blogs?

Richard Smith
10:28am • #5
FEB
17
416,625 Points 17 Featured Posts Outside Blog

Whoa! You touched a nerve up there. I've never heard of "Realogy". But if you're expecting a completely different model, what do YOU have in mind?

10:31pm • #6

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Kevin Tomlinson - Miami Beach Real Estate

Miami Beach, FL

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