Google, Yahoo and Microsoft are staging the web

Real Estate Agent with HER Realtors

Interior shot of staged homeWe talk about staging homes here on ActiveRain, a big part of home staging is de-cluttering. The good news Google, Microsoft and Yahoo are getting together for some spring cleaning and de-cluttering of the web.

"Google, Yahoo and Microsoft Collaborate to Clean Up Web" by reporter Miguel Helft in the Bits Column on the New York Times site quotes Matt Cutts:

"There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk,” said Matt Cutts, an engineer who heads Google’s spam fighting efforts. “I think it is going to gain traction pretty quickly.”

This is not about fighting malicious spam on the web though, it is about naturally occurring "duplicate content," non malicious duplication that the search engines sort through the best they can, now. They've just decided to collaborate and use a new tool to de-clutter the web.  The Big Three (search engines that is...) are cooperating  to sort through the kind of duplicate content that is not trying to game the search engines. 

It's a new web standard.  I first read about the collaboration on Search Engine Land in "Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter"  yesterday.  It is way over my head. 

Each of the three big search engines announced their intent to combine to clean up the Web on their own site.  The Google Webmaster Central Blog has their announcement  "Specify your Canonical"  using a Swedish Fish example.

The canonical url is the real thing.  It's authoritative.

I think the explaination on the Microsoft blog is the easiest to understand:

"... Live Search has partnered with Google and Yahoo to support a new tag attribute that will help webmasters identify the single authoritative (or canonical) URL for a given page. The link tag defines a relationship between a document and an external resource. In this case, that resource is the canonical URL. The following is an example of the new link tag attribute for canonicalization:

<link rel="canonical" href=""/>  "


There's been worry about duplicate content on ActiveRain since the beginning.  When Localism was first introduced "duplicate content" became a worry for some... Same content showing up under two diffferent URLs.   Then ActiveRain introduced "Outside Blogs" or  the "antiquated and hilariously dilapidated" Outside Blogs which have now been replaced with "Individual Blogs."  Three urls same content.  Then there's "re-blogging" which some members think is evil.   Applicable?

Think of it from the point of view more of it being easier for you to find things via the Internet than something to put on your list to do... or even to understand.... Google, Microsoft and Yahoo are going to do all the heavy lifting, the people behind the scenes will work on the details for those of us who are clueless and confused. 

The  web will look better for the clean up.

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This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

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*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.




Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Sylvie Conde 02/13/2009 07:24 PM
  2. Roland Woodworth 02/13/2009 10:50 PM
  3. Mirela Monte 02/14/2009 03:01 PM
  4. Chip Jefferson 02/15/2009 11:22 AM
  5. Diane Bell, Hilton Head Real Estate, Bluffton 02/15/2009 02:00 PM
  6. Jean Terry 04/04/2009 10:05 PM
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Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

The cononical matter has absolutely nothing to do with Reblogging or syncication.  The duplicate content referred to is when there are two or more web pages with different URLs.  A specific web page should be indexed only under one URL.  This is not a matter of duplicate content, per se.  This is a matter of structure of a web page's index. 

Feb 13, 2009 01:49 PM #33
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Maureen, what is the plugin for the called that you referenced in a comment?

Feb 13, 2009 01:59 PM #34
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Thanks all for the comments. 

Missy  first comment on the Search Engine Land link in the post gives a plugin  REMEMBER use only trusted plugins.. read Mike Mueller's post today.


I’ve got WordPress, Drupal and Magento plugins / modules ready for this, you can find them here:

Feb 13, 2009 02:09 PM #35
Steve Shatsky
Dallas, TX

Hi Maureen... Congrats on the Gold Star!  The weather is getting warmer and it seems only natural that the Web could use some spring cleaning!

Feb 13, 2009 06:10 PM #36
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Maureen -- Search and content are evolving at light speed, and I hope they put a huge dent in both eliminating the indexing of identical (or almost) content and explaining how all of this works in layman terms for those who have multiple platforms/blogs.

Feb 13, 2009 07:54 PM #37
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Need to come back and click and read those posts when i have time to digest it.

Feb 13, 2009 07:55 PM #38
JB Brookman
JB Brookman Photography - Franklin, TN
High School Senior Portrait Photographer

Maureen- this is very helpful information on blogging and I appreciate your post!  Have a great weekend!

Feb 13, 2009 08:12 PM #39
Roland Woodworth
Keller Williams Realty - Clarksville, TN
Short Sale and Foreclosure Resource- SFR - Clarksv

Sounds very interesting.. Will be curious as to how all this will actually work and look when completed

Feb 13, 2009 10:52 PM #40
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

It should make a search more concise. To me it is a good thing. 

I don't think it will look any different unless they change the look of their searches...  cleaner maybe.  Less clutter.

Happy Valentines Day all...  look at the Google icon this AM. 

Feb 14, 2009 05:41 AM #41
Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,

I would think this would be helpful.  But I worry about effects on ranking.  I also like the word to get out there and if locations are cut back your word does not get out.

Feb 14, 2009 08:14 AM #42
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I think it will make the search more concise.

Feb 14, 2009 09:25 AM #43
Bartlett Real Estate Group, llc (co-owner) - Austin, TX
Over 2,000 homes sold…..

Great...the more clean up on the Internet the better.  Nice post........

Feb 14, 2009 05:20 PM #44
Jennifer Walker-Derby
Re/Max Westside - Marietta, GA
Real Estate Extraordinaire

the one thing you can always count on is change, and that is always certain with SEO

Feb 14, 2009 06:58 PM #45
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I hope once they clean up this "duplicate content" it will make the other spammy stuff easier for Google etc. to pick up and get off the web. 

Feb 15, 2009 06:05 AM #46
Norma Crouse
HER Realtors - Pataskala, OH
Norma Crouse

Interesting.  I did not hear that.  I think there are bigger things that need to be worked on on the internet, but spring cleaning is good.

Feb 15, 2009 03:06 PM #47
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


;  -)  maybe with the fact that they are collaborating on this will help them beable to collaborate on the bigger things... clean up that clutter.


Feb 15, 2009 06:02 PM #48
Troy Erickson
Diverse Solutions Realty - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Maureen, I'm all for cleaning up spamming on the internet.  I don't need to understand it to know that I am for it.  I am just thankful that there are people out there capable of doing this, as you said, "behind the scenes", because I wouldn't have the first idea how.

Feb 20, 2009 01:40 PM #49

Mo your Wordpress blog has a lot better SEO than the jokers who are claiming to be experts here.    One of  them has some "black hat" stuff that he could be bit by in the future 

Feb 25, 2009 11:00 AM #50
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


not even sure what the anonymous comment is referring to. I got a slew of them on my blog yesterday.

Feb 26, 2009 08:51 AM #51
Karina Kfuri
Leal USA Realty 561-350-3503 ( FALO PORTUGUES) - Delray Beach, FL
Leal, Florida Broker - FALO PORTUGUES!

THanks for the info. I recently was penalized by google and can't figure why. Even if I google my first and last name it doesn't show my site on the first page

I sent an email to google and haven't received any answers yet. I used to get at least 10 leads daily from my site and now am down to zero...

If you would have any additional information, please do let me know. Thanks, Karina.

Nov 18, 2009 12:40 PM #52
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Maureen McCabe

Columbus Ohio Real Estate

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