Interior shot of staged homeWe talk about staging homes here on ActiveRain, a big part of home staging is de-cluttering. The good news Google, Microsoft and Yahoo are getting together for some spring cleaning and de-cluttering of the web.

"Google, Yahoo and Microsoft Collaborate to Clean Up Web" by reporter Miguel Helft in the Bits Column on the New York Times site quotes Matt Cutts:

"There is a lot of clutter on the Web and with this, publishers will be able to clean up a lot of junk,” said Matt Cutts, an engineer who heads Google’s spam fighting efforts. “I think it is going to gain traction pretty quickly.”

This is not about fighting malicious spam on the web though, it is about naturally occurring "duplicate content," non malicious duplication that the search engines sort through the best they can, now. They've just decided to collaborate and use a new tool to de-clutter the web.  The Big Three (search engines that is...) are cooperating  to sort through the kind of duplicate content that is not trying to game the search engines. 

It's a new web standard.  I first read about the collaboration on Search Engine Land in "Google, Yahoo & Microsoft Unite On “Canonical Tag” To Reduce Duplicate Content Clutter"  yesterday.  It is way over my head. 

Each of the three big search engines announced their intent to combine to clean up the Web on their own site.  The Google Webmaster Central Blog has their announcement  "Specify your Canonical"  using a Swedish Fish example.

The canonical url is the real thing.  It's authoritative.

I think the explaination on the Microsoft blog is the easiest to understand:

"... Live Search has partnered with Google and Yahoo to support a new tag attribute that will help webmasters identify the single authoritative (or canonical) URL for a given page. The link tag defines a relationship between a document and an external resource. In this case, that resource is the canonical URL. The following is an example of the new link tag attribute for canonicalization:

<link rel="canonical" href="http://mysite.com"/>  "

ActiveRain

There's been worry about duplicate content on ActiveRain since the beginning.  When Localism was first introduced "duplicate content" became a worry for some... Same content showing up under two diffferent URLs.   Then ActiveRain introduced "Outside Blogs" or  the "antiquated and hilariously dilapidated" Outside Blogs which have now been replaced with "Individual Blogs."  Three urls same content.  Then there's "re-blogging" which some members think is evil.   Applicable?

Think of it from the point of view more of it being easier for you to find things via the Internet than something to put on your list to do... or even to understand.... Google, Microsoft and Yahoo are going to do all the heavy lifting, the people behind the scenes will work on the details for those of us who are clueless and confused. 

The  web will look better for the clean up.

 

------------------------------------------------------------------------------------------

Connect with me

Facebook Maureen McCabe Real Living HER real estate  Twitter Maureen McCabe Real Living HER Columbus OH real estate Maureen McCabe Real Living HER Columbus OH real estate

RSS

 

Subscribe to Discover Columbus OH - Columbus and Central Ohio real estate market news

 

RSS Icon

 

Subscribe to Worthington Old and News - Worthington real estate market news

 

 
Post is included in group: Real Living
Post is included in group: SEO QandA
Post is included in group: Real Estate SEO
Post is included in group: Getting Visible on Google. How To's
Post is included in group: ActiveSEO

52 Comments on Google, Yahoo and Microsoft are staging the web

FEB
13
837,590 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Interesting.  I've warned folks about the hazards of duplicate web sites for years.  Few listen.  Oh well.

Canonical content risks are not new.  The Google Webmaster Guidelines addresses the matter.

Nor is it complicated.  It's simply having the same web site online with different URL addresses.

 

7:49am • #1
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

thanks Lenn most of us don't have the understanding of the web that you do. 

7:55am • #2
346,695 Points 3 Featured Posts Outside Blog

It's the point piggys...lazy bloggers that make this necessary.....and unfortuntely in the blogosphere, atmosphere and everywhere...there are always those folks trying to get more by doing less...have a sunshiney weekend !

8:00am • #3

Well, I have only reblogged twice.  But, I can see where this might be an issue.  And, I'm all for spring cleaning...even things that don't stand still...like the web!

8:05am • #4
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

If you are thinking of ActiveRain maybe there is a search problem or duplicate content because of point piggies but there are no points outside AR Sally and the Big Three (search engines) are working on something that will make the web a better place to be IMHO. 

The web... that set of tubes.

 

8:07am • #5
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Suzanne  I think re-blogging is done via RSS which is not a problem for the search engines.  I think re-blogging scares some people because they don't understand.  Syndication is not evil.   It can be used for evil.

 

8:13am • #6
214,859 Points 34 Featured Posts Outside Blog

I'll need to read up on this stuff.  Thanks for posting about it.  It's always good to understand this kind of stuff.

8:18am • #7
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Or not understand it... for some of us.  Just know it works.

8:19am • #8
208,497 Points 7 Featured Posts Outside Blog

There is no such thing as duplicate content period. You can post as many times as you want its up to Google to decide what it does with it like you said.

8:40am • #9
161,645 Points 5 Featured Posts Outside Blog

AHH to be a fly on the wall at a Google closed door meeting. A good clean up is in order at this point. Thanks for the nice blog...

8:41am • #10
1 Featured Post Outside Blog

You never explained whether or not our localism or individual blogs would penalize us for duplicate content. Does it or not? Is the jury still out?

8:51am • #11
208,497 Points 7 Featured Posts Outside Blog

I just wanted to hopefully clear up what that meant from Google. When people try to clear up canonical issues in SEO terms they are trying to condense page rank. Often CMS sites such as Joomla actually have more than one home page, sometimes 2-3 depending on how it is structured. Instead of using a 301 you could use this tool and condense your site into 1 page for your home page instead of spreading the page rank to all 3. Its not that people are worried about duplicating content they just want to make sure that Google knows they only have 1 home page. The same goes for other pages as well. I have 301 redirects from my www.mysite.com/home to www.mysite.com etc.

This wouldnt work for AR blogs as the situation isnt the URLS its just posting content to more than one place which will never hurt you and only help you.

8:53am • #12
187,284 Points 1 Featured Post

Interesting information.  I never thought of that.  Thank you for the post!

8:54am • #13
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

 

Shane  I am going to disagree with your first comment "There is no such thing as duplicate content period."

If Google, Microsoft and Yahoo have collaborated to provide a tool to webmasters " a web standard" to combat duplicate content, there must be duplicate content. The new web standard  will make the web a less cluttered place.

 

Frank or Jodi I used to read Matt Cutts blog but have got out of the habit.  For me that was being a fly on the wall.  One confused fly that seldom understood a lot of what he and those that commented on his blog were talking about.

8:57am • #14
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Karen said "You never explained whether or not our localism or individual blogs would penalize us for duplicate content. Does it or not? Is the jury still out?"

I can't speak for ActiveRain.  My ActiveRain links show up fine.  How are yours?  My Individual blog is only a week old today (?) or is it two weeks?  I think I saw some links show up from my "antiquated and hilariously dilapidated" outside blog but really I am not sure.

Localism?

 

9:05am • #15
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Christianne asked  "Can you tell us when this is going to be implemented?"  I would guess webmasters can start focusing on it NOW. 

I read in my travels around the sites I've provided links to for those adventurous enough to leave the comfort of ActiveRain and read the real stuff...  that there is already a plugin for WordPress for those of us who have a WordPress.org blog

It will be interesting to see how searches change as webmasters use the <link rel="canonical" href="http://mysite.com"/>  and the search engines use it as a hint that THIS IS the authoritative url.

9:28am • #17

Very interesting i will be reading more about this. thank you.

9:47am • #18
186,797 Points Localism Sponsor Outside Blog Hit Router

Thanks for the information. I need to read more in this to get a better understanding.

9:55am • #19
432,313 Points 47 Featured Posts Outside Blog

What the article refers to and what people are reading into in regards to blogging and posting at multiple sites are two totally different things. Guys you really need to read the article. Maureen Shane is actually right in regards to the kind of duplicate content people are thinking about which is blogging and not what the article is about.

In other words there is not duplicate content penalty for having a blog at AR and then having the same post on an outside blog or localism or wherever else. BIG DIFFERENCE!!!

9:58am • #20
208,497 Points 7 Featured Posts Outside Blog

Google has written extensively on duplicate content. There is absolutely no penalty for it if that clarifies what I was trying to say. You can write the same post over and over until you are blue in the face and you are not going to be penalized for it (unless it somehow gets into the realm of spam but within reason I am saying)

What Google does is index the first post it comes across. This is generally what is shown in the SERPS. If Google comes across another post with the same exact content it will index that post as well but it will probably not be shown in results. There are a few different ways to classify this some call it a secondary index or supplementary index or supplementary results. These results tend not to show up in a search but they are still there. But I can say for an absolute fact that Google does not always limit blog posts to one search result. I often have my posts show up multiple times in search results. Not to mention you get far greater exposure by posting your blog in more than one place. So from my point of view you are just limiting yourself by not putting yourself out there in more than one spot.

What Google is trying to clear up is talking about duplicate content but in a different way and definitely not saying you are going to be penalized but its probably not what you want or intended when you designed the site. If you have a website and you have 3 pages with the same content go to the above section and apply that and then you can see the problem. Would you want your website to have pages that may or may not show up in results? NO! That would be terrible. But if it's a blog post who cares which one(s) show up but with a website that could be devastating. That's why to specify what pages you want Google to show you can either use a 301 redirect or you can use this new standard.

It also, as I said in my other comment, works to condense page rank. If you have 3 home pages and Google shows them as a PR3 in the toolbar for each page then you are completely wasting PR and spreading it thinly over pages that you might not even know you have or definitely do not want. This problem is exacerbated by CMS solutions because they often form a URL with rather nasty names like www.sitename.co.uk/pagename/sub%20categoryname Would you want that for your home page? Well for SEO many tools evolved to make more SEO friendly urls. But since your CMS is still churning out the original URL Google often stumbles across both and gets confused. Then it basically tries it best to show to the end user what it thinks is the most appropriate URL but it often gets this wrong. That's why webmasters commonly use the 301 redirect to permanently tell Google where to go (IE no more confusion) This new tool is just an easier or different way of doing the same thing. It has really nothing to do with duplicate content per se in relation to blog posting. It is only talking about canonical URLS.

Duplicate content is one of the biggest "myths" and probably the most commonly misunderstood aspect of SEO.

10:12am • #21

Way over my head, but interesting.

10:28am • #22
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

ActiveRainers confused? 

Bill I have to disagree.  There is duplicate content on the web.  Yes a lot of us are too focused on our own little world.  For many it's hard to try to see the big picture of what duplicate content is, or to try to learn more about the subject. 

Duplicate Content 

I will agree that Google does not have the duplicate content penalty  that many people worry about.  The Google link's in my post first link is to the page that probably get's the most traffic on their blog Demystifying Duplicate Content Penalty. Obviously it is a topic that unsettles a lot of people.

"Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that."

It goes on to say, yes there is a penalty for scraping, etc. That's what Matt Cutts is there to fight.

 

 

10:32am • #23
432,313 Points 47 Featured Posts Outside Blog

Disagree on what - You just agreed?? I never said there wasn't a duplicate content penalty. I said there is no duplicate content penalty for what most AR member would be concerned with which is posting their blog on a few diffent URLS. The link you just provided is very clear. I have read it many times. Scraping is not posting your blog on a few different platforms which is exactly what members are concerned about.

I will say it again - THERE IS A BIG DIFFERENCE WITH WHAT THE ARTICLE IS TALKING ABOUT!

11:08am • #24
208,497 Points 7 Featured Posts Outside Blog

Yes there is duplicate content. Of course there is. There has to be. There is tons and tons of it but in relation to a penalty there is none. There is a big difference between duplicate content on a website vs duplicating content in blog posts which is what I hope I cleared up. But this new standard has nothing to do with blog posts. This is only to clear up URLS like I said above.

What Bill and I are saying is that you dont have to worry about duplicate content in any way shape or form unless you are purposely and maliciously trying to spam the internet with content and then yes of course you should worry because you are a spammer. But bloggers dont have to worry about a thing. This is really only confusing the issue because this standard is only about URLS. I think the post should be amended because the last part about Active Rain is only confusing people. This has nothing to do with blogging at all. This will also not clean up the web or do anything with how the web looks or remove pages or do anything like that. It only makes it easier for Google and users to be able to find your site. I am not trying to tell you what to do but this is obviously causing some very big confusion. Every time we talk about duplicate content people walk away worried and scared that somehow their site is going to be wiped off the face of the internet for putting an article in more than one place.

There is always going to be duplicate content and as a blogger you will never have to worry about it period. You want duplicate content. That is the whole point of syndication. Thats the whole point of reblogging. This is how news articles spread around the internet. This is one of the great ways link building works. If you write a post about your home town put it anywhere you want! Its your article. Put it on your website. Put it on your blog here and put it in Localism. Put it on your outside blog too! Its your content put it where your readers are (They are everywhere!)

11:09am • #25
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Thanks for the comments fellas.  Now move along....  everyone knows where to find you for your expert advice on SEO.

 

11:46am • #26
2 Featured Posts Outside Blog
Maureen: great information, I definitely need to bookmark and read more later.
11:58am • #28

Maureen, I'm glad for your post. I had already been wondering a bit about the "clean up" and duplicate content. This discussion was very educational for me. I'm glad Shane and Bill commented. Although they may seem a bit conflictng, I did learn from them.

I hope others that will stop by later will read all the comments before they post their comments. I'm sure it will start another discussion if they don't.

12:35pm • #29
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Thanks anonymous I am glad they commented too but enuff is enuff.  You can visit their blogs for everything YOU need to know about Google, blogging, SEO, etc.

12:42pm • #30
432,313 Points 47 Featured Posts Outside Blog

Maureen - I was here too help and I am sure Shane was as well. You don't have to worry about me coming back. I will be off somewhere else dominating the SERPS.

One of your last sentences rings clear to me:

"the people behind the scenes will work on the details for those of us who are clueless and confused".

1:17pm • #31
305,136 Points 3 Featured Posts Localism Sponsor Outside Blog

Well this should be an interesting turn of events for reblogging, outside blogs, etc.

1:25pm • #32
131,476 Points 2 Featured Posts

Maureen -  Excellent post. I need to read up on this more. thanks for sharing this. It is a little deep for me but eventually I get it. :-)

1:48pm • #33
837,590 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

The cononical matter has absolutely nothing to do with Reblogging or syncication.  The duplicate content referred to is when there are two or more web pages with different URLs.  A specific web page should be indexed only under one URL.  This is not a matter of duplicate content, per se.  This is a matter of structure of a web page's index. 

1:49pm • #34
577,220 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Maureen, what is the plugin for the wordpress.org called that you referenced in a comment?

1:59pm • #35
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

Thanks all for the comments. 

Missy  first comment on the Search Engine Land link in the post gives a plugin  REMEMBER use only trusted plugins.. read Mike Mueller's post today.

jdevalk,

I’ve got WordPress, Drupal and Magento plugins / modules ready for this, you can find them here: http://yoast.com/canonical-url-links/

2:09pm • #36
371,363 Points 34 Featured Posts Outside Blog

Hi Maureen... Congrats on the Gold Star!  The weather is getting warmer and it seems only natural that the Web could use some spring cleaning!

6:10pm • #37
259,586 Points 2 Featured Posts Hit Router

Hi Maureen -- Search and content are evolving at light speed, and I hope they put a huge dent in both eliminating the indexing of identical (or almost) content and explaining how all of this works in layman terms for those who have multiple platforms/blogs.

7:54pm • #38
347,483 Points Outside Blog

Need to come back and click and read those posts when i have time to digest it.

7:55pm • #39

Maureen- this is very helpful information on blogging and I appreciate your post!  Have a great weekend!

8:12pm • #40
383,634 Points 3 Featured Posts Outside Blog

Sounds very interesting.. Will be curious as to how all this will actually work and look when completed

10:52pm • #41
FEB
14
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

It should make a search more concise. To me it is a good thing. 

I don't think it will look any different unless they change the look of their searches...  cleaner maybe.  Less clutter.

Happy Valentines Day all...  look at the Google icon this AM. 

5:41am • #42

I would think this would be helpful.  But I worry about effects on ranking.  I also like the word to get out there and if locations are cut back your word does not get out.

8:14am • #43
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

I think it will make the search more concise.

9:25am • #44
232,577 Points 9 Featured Posts Localism Sponsor Outside Blog

Great...the more clean up on the Internet the better.  Nice post........

5:20pm • #45
Hit Router

the one thing you can always count on is change, and that is always certain with SEO

6:58pm • #46
FEB
15
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

I hope once they clean up this "duplicate content" it will make the other spammy stuff easier for Google etc. to pick up and get off the web. 

6:05am • #47

Interesting.  I did not hear that.  I think there are bigger things that need to be worked on on the internet, but spring cleaning is good.

3:06pm • #48
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

 

;  -)  maybe with the fact that they are collaborating on this will help them beable to collaborate on the bigger things... clean up that clutter.

 

6:02pm • #49
FEB
20
124,211 Points 1 Featured Post

Maureen, I'm all for cleaning up spamming on the internet.  I don't need to understand it to know that I am for it.  I am just thankful that there are people out there capable of doing this, as you said, "behind the scenes", because I wouldn't have the first idea how.

1:40pm • #50
FEB
25

Mo your Wordpress blog has a lot better SEO than the jokers who are claiming to be experts here.    One of  them has some "black hat" stuff that he could be bit by in the future 

11:00am • #51
FEB
26
613,061 Points 59 Featured Posts Localism Sponsor Outside Blog

???

not even sure what the anonymous comment is referring to. I got a slew of them on my blog yesterday.

8:51am • #52
NOV
18
2 Featured Posts

THanks for the info. I recently was penalized by google and can't figure why. Even if I google my first and last name it doesn't show my site on the first page http://www.karinaleal.com

I sent an email to google and haven't received any answers yet. I used to get at least 10 leads daily from my site and now am down to zero...

If you would have any additional information, please do let me know. Thanks, Karina.

12:40pm • #53

Leave a response…



(optional)
What does the graphic say?
 
Photo_072109_049_polaroid Ambassador_large

Maureen McCabe Central OH Homes

Columbus, OH

More about me…

Real Living HER Worthington MaureenMcCabe.com

Address: 6902 N. High St. , Worthington , OH, 43085

Office Phone: (614) 825-8842

Email Me

A blog written by an agent with Real Living HER in Columbus Ohio.


page counter
View Maureen McCabe's profile on LinkedIn


By TwitterButtons.com




Real Estate Blogs - Blog Top Sites





Links

Archives

RSS 2.0 Feed for this blog

Find OH real estate agents and Columbus real estate on ActiveRain.