A couple months ago, I decided to create a post on my Searching Solutions Blog that contained a giant list of blogging tips on everything from setting up an effective blog, to advanced SEO tactics.  It has become a regular feature of my site, and something I update every week with new tips.  There are currently over 100.

I'll be posting portions of the list on AR for reference.  If you want to see more, make sure to check out the origianl list here: Ultimate Guide to Blogging

 

** If you plan to link to or bookmark this guide at some point, please do me a favor and link to the original at: www.searchingsolutions.com/blog   Thanks for your help!  **

 

Here are some of the categories I cover in the guide:

 

Contents:

  • Tips For Getting Started
  • Basic Blog Formatting & Structure
  • Blog Design & Features
  • Blog Content Tips
  • Blog Participation
  • Blog & Article Promotion Tips
  • SEO For Blogs
  • Blog Link Building
  • Social Media


Here is part 4 in this series on Blogging Tips:

 

  • Pick a Niche - What is no one else writing about?  What are you an expert in?  Grab your corner of the web and hang on to it.  Set out to create the most useful and unique content in your area of expertise.  Adversely, you could find a topic alot of people are blogging about, and simply out-blog them.  Bottom line: pick something you can write alot about, and try to pick something you’ll enjoy.
  • Create a Slideshow - Too many pictures for one post?  Make a slide show.  They add a very nice feel to any post.  I like using slide.com, but nearly every photo sharing website has a slideshow creating feature.
  • Interview Other Bloggers In Your Industry - This can be a great way to meet people, give your website some clout, and build great content.  Try a simple email questionnaire or invest in a recorder for podcasts.  Read more tips on giving an interview.
  • Hunt For RSS Feeds to Find Topics - One of the best ways to find topics to write about is through following what other bloggers have to say.  Pay special attention to the sites that are in your niche.  Writing about local topics?  Find a local newspaper feed, or local press release feed.
  • Find Insider Topics With RSS - Blogs aren’t the only sites that use RSS.  But most people subscribe to the top level RSS feeds and ignore the good stuff.  Hunt around for specialized RSS feeds.  Try subscribing to a tag feed in Delicious, subscribing to a special topic on a press release site, or subscribing to a single category of interest on a popular blog.
  • Write 5-10 Pillar Articles - The post you are reading right now could be considered a pillar article.  They are blog posts that are at least 500 words and help define the blog you write for.  It is a long term strategy for building links, visitors, and value to a blog.
  • Keep Track of Ideas - Most bloggers tend to one extreme or the other.  Too much to write about, or not enough.  You want to be the kind that has too much to write about… that way you can be extremely selective and only write the good stuff.  The best way to do this is to write your ideas down as they come.  I personally use a notebook gadget with Google desktop, and also write ideas down on my phone when they come.  The point is to keep the ideas coming and have lots of options to choose from when it comes time to actually write.  Good bloggers will only use about 1 in 10 ideas.
  • Hold Posts in Reserve - Sometimes the creative juices are really flowing and you can’t help but write 3 or 4 posts in one sitting.  But fight the urge to publish everything at once.  You may want to reserve posts for a later date when the writing isn’t coming so easy.  This can really work well if you don’t write alot of time sensitive posts that need to go out immediately.
  • Consistency & Frequency is Key - When famous blogger Darren Rowse asked his audience the biggest reasons why readers unsubscribe from blogs the #1 and #2 answers had to do with frequency.  Posting too much, or not posting enough.  This is huge.  You need to set a standard with your readers and stick with it so they know what to expect.  Do you post 3 times a day?  twice a week? twice a month?  There is no magic number… just make a decision, then make a commitment to stick with it.  Going on vacation?  Post date a post to be published while you’re gone… yes, it’s that important.
  • ReWrite An Old Post - I just did this recently with some success on this post: Competitive Website Resarch.  Chances are you have some great content that may just need a little sprucing up or updating to be a great post.
  • Write a Series on a Topic - Looking for a way to get readers to come back for more?  Try breaking a long post into 2 or 3 sections and linking them all together.  You could also try posting within a time frame like week long series on a particular topic, or 1 tip a day for 30 days.  Keep your readers hungry for more.
  • Make a List of Your Posts - This seemingly simplistic tip can really come in handy when you’re working on linking to related articles, building internal link juice, staying on topic, and keeping track of your goals.  A simple spreadsheet of all the articles you’ve written so far can help tremendously.
  • Take Pictures & Share - Many bloggers are in industries that lend nicely to photography.  If this works for your industry, make sure to capitalize on it.  Take alot of pictures of your subject/topic/product.  Set up an account on Flickr.com and join groups that relate to your subject.  You may also want to consider showing off these pictures in your sidebar with a widget, or by creating a slide show.
  • Leverage Your Friendships on Social Media - This can be a great way to get ideas for a post.  Try running a poll, asking advice, etc.  Before you post, try sending out a quick message on Twitter or Facebook to get feedback on a topic you are thinking about writing.  If they give you some good tips, make sure to credit them in the post.
  • Create a Video Post - This isn’t actually as daunting as it sounds.  There are plenty of cheap digital video cameras out there that take great video, and will upload to your computer and to video sharing websites without any editing or converting.  Try getting the help of an assistant, practice staring into the lens when you talk, don’t feel embarrassed, and invest in a small tripod.  Before putting it on the blog, you’ll want to upload it to a video sharing website.  I prefer Vimeo because of the quality, but Youtube and Google Video can work great too.  Oh, and if you have time, transcribe the video into a text version.

 

And it just keeps on growing... please comment if you have a tip you'd like to share (I'll give you credit and a link from the original post).

 
Post is included in group: Active Rain Newbies
Post is included in group: Real Estate Tomato Bloggers
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32 Comments on 15 Tips For Improving Your Blog's Content

FEB
13

How do you add background music?  Greg

11:18am • #1
Outside Blog

Fantastic Suggestions. It is always nice to see everything in a list so I can refresh my memory!

11:25am • #2
Outside Blog

How about a SPIN OFF from a COMMENT that is interesting or need elaborating? That is always good to build a new frienship!

11:26am • #3
440,519 Points 2 Featured Posts Outside Blog

Justin, you're such a wealth of information!  I'll be sure to check your blog often :)

11:47am • #4
186,615 Points Localism Sponsor Outside Blog Hit Router

Justin~

Thanks for an eye-opening post! I love the idea of following LOCAL RSS feeds. Most of my blogging involves local real estate marketing. I often find myself at a loss of words when it comes to delivering a new post. Perhaps your guide will kick-start me into a new direction.

Mott Marvin Kornicki // Real Estate In Miami // Associate | Broker • 30 Years

Aventura // The Waterways // Bal Harbour // Sunny Isles Beach • Florida

11:49am • #5

Thanks for the tips. I like the slideshow idea.

12:10pm • #6
154,183 Points 5 Featured Posts Localism Sponsor Outside Blog

Great ideas and tips on how to become a better blogger! I bookmarked like you suggested and will be back for further review! Thanks.

12:33pm • #7

Being new to blogging, this was very helpful in getting me started.  There were a few aspects that I haven't even thought about that are great!  Thanks! 

12:43pm • #8

Great blog for both newbies of blogging and the tried and true 'uns!  Thanks for the great post.

3:14pm • #9
100,360 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

Thanks for the great tips Justin. I knew there was a reason I subscribed to your blog;).

3:41pm • #10
FEB
14
1 Featured Post Localism Sponsor

thanks for the great info - these tips are why I signed up for your blog as well

6:22am • #11
101,645 Points

Great suggestions and info!  I need to read more of your blogs...

7:46am • #12
3 Featured Posts Localism Sponsor

I like the slideshow idea, I will definitely check out that site.  I do agree that having three or four posts in reserve is a great idea to keep the momentum going when have writers block.

8:09am • #13
408,747 Points 3 Featured Posts Outside Blog

Justin, Thank you for all the tips. I will check out the original post as well.

10:43am • #14

Definitely needed this info!  Thanks and I look forward to the next one!

3:41pm • #15

Good information. I'm just getting started in this whole blog thing, so I'll take a close look at your suggestions.

6:03pm • #16
FEB
15
Localism Sponsor

"Hold Posts in Reserve - Sometimes the creative juices are really flowing and you can’t help but write 3 or 4 posts in one sitting.  But fight the urge to publish everything at once.  You may want to reserve posts for a later date when the writing isn’t coming so easy.  This can really work well if you don’t write alot of time sensitive posts that need to go out immediately." - This one rings very true for me... great idea to hold a few back.

12:43pm • #17
FEB
16
311,817 Points Outside Blog

Thanks so much for your tips. I just received a free blog and domain name (www.roykelley.net) from ActiveRain for being among the top 500. The appearance of the blog is not great. Can it be improved? 

Roy Kelley

roykelley@mris.com

www.roykelley.com

http://twitter.com/roykelley

11:38am • #18

Justin another fabulous list of tips,bookmarked always love reading your posts:)

7:45pm • #19
2 Featured Posts Localism Sponsor

Hi Justin some nice tips on blogging. Thanks for sharing.

11:35pm • #20
FEB
17
381,739 Points 3 Featured Posts Outside Blog

Thank for the list of tips. Alway great to see new tips.

11:36pm • #22
FEB
18

This is the new information I come across.

Lisa11

Drug Intervention Colorado


5:30am • #23

Jason, very helpful, I am going to include this link whenever I invite new members to Active Rain...

7:50am • #24
FEB
19

AS a newbie to AR I really appreciate all of the materials people like yourself are willing to share with others. Thanks for all the great advice.

8:27am • #25
FEB
20

Jason,

The suggestions are all very helpful.  I have placed your Ultimate Guide on my

favorites.  l have found more helpful hints than I can incorporate in a short time frame. 

Thanks.

 

11:12pm • #26
FEB
24
275,856 Points 15 Featured Posts Outside Blog

    I take my camera with me on most days. I never have a lack of things to take photos of. in each couple of photos there is a story to tell. Its not always about real estate but it focuses on the lifestyle of the area. I recently had an hour between appointments and just walked around the Gardne District in New Orleans for an hour. Here is the blog that I did.

New Orleans Garden District, Unique and certainly Historic ! 

   Today was Mardi Gras so I took 250 or so shots. Enough for 10 stories. My memory goes but the photo is there.

 Garden District Homes in New Orleans

2:23pm • #27

Thanks for sharing!

8:56pm • #28
169,942 Points 2 Featured Posts Outside Blog

Justin:  You rock!  Bookmarked this one and I'll be referring it to it often.  Thank you.

9:59pm • #29
FEB
26

Wow!  This is great information thank you for always posting such relevant information.

3:16pm • #30
MAR
06

Just found this blog post and it's really good information! New to the blogging world, clearly these tips will help the novice and experienced blogger alike. Thanks!

1:35pm • #31
MAR
13

Justin, part 4 of your blogging tips have been extremely helpful for me, thanks for writing this

12:33am • #32

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Justin Smith | SEO, SMO & Blogging Consultant

Castle Rock, CO

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Office Phone: (303) 800-4094

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