Drag a Long Tail and See What You Catch

By
Managing Real Estate Broker with San Diego Previews Real Estate CA BRE# 01101958

Long Tailed GeckoI first discovered my emerging tail wlthout knowing what one was.

A year or so ago on my regular San Diego real estate website I discovered that someone had landed on the site with the search term rimless shower doors and wondered what on earth that had to do with real estate or my website. Some simple research led me deep into one of my long descriptions about a listing that happened to have rimless shower doors.

"Ha!" thought I. "Google isn't the super sharp tool I thought it to be...." What do rimless shower doors have to do with San Diego Real Estate? Beats me, but it spurred thinking about the possibilities. In fact, I wrote a blog about Long Tail 101 early in my ActiveRain association, and am still amazed at what that a growing long tail can attract:

Just last night, I fell out my chair laughing when Luxury Home Digest ended up as the #2 entry under the Google search term: Ways to Shave --which just missed out to:

Learning The Best Ways To Shave Your Pubic Hair

My article? Ways to Shave Your Carbon Footprint--a very tame article meant as a tribute to Earth Day.

I just checked the Site Meter for my other blog and here are the last 10 seach terms and rankings for those who ended up on the site: 

 

 

1.  #4   Snoring Rooms  (Google)

2.  #9  Short Sales Realtor (Google)

3. #32  Luxury Home Listings (MSN Search)

4.  #8  Switchable Mirror (Google)

5.  #2  Bedroom TV Beds (AOL Search)

6. #1  San Diego Short Sale Home (Google)

7. #8  Underbed TV (Google)

8. #8  Blue wood woodsmart solutions (Google)

9. #1 Bathtub (Reddit.com)

10. #64  Home Staging San Diego (Google)

These results aren't highly scientific with a sampling of only ten, but some initial conclusions might be drawn.

  • Google is the 900 pound search gorilla.
  • Keep an eye on social bookmarking sites like reddit and digg.
  • People really like their TV's.
  • More people snore than we ever imagined.

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Rainer
48,480
Lisa Dunn
Edina Realty - Minneapolis, MN
www.TwinCitySeller.com
Isn't it funny how people can find you?  I 'get' the long tail, I know people can find you in obscure ways, especially when you're blogging, I'm just not convinced of how qualified those leads are.  Although, I suppose someone shaving pubic hair COULD be in the real estate market!
May 08, 2007 12:49 AM #10
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Ana: Thanks!

Carolin: Just keep writing your stuff and watch it grow:-)

Yvonne: Google can find anything.

Laurie: I wish everyone landing on the site were looking for San Diego luxury real estate, and I guess they would if I wrote about nothing else. But then writing wouldn't be so much fun and I would have to stay on topic all the time.

Ann: Install a site meter.

Chris: Me too!

Eric: Thank you!

Lisa: Life and leads are full of surprises:-)

May 08, 2007 01:05 AM #11
Rainer
103,082
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger
That is really quite funny. Snoring rooms is my favorite.
May 08, 2007 01:29 AM #12
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Angie: I cracked up when I first saw a dedicated snoring room in a physician's home. I guess they are more common than I knew!
May 08, 2007 01:32 AM #13
Rainer
90,958
Maurice McLaughlin
Nations Princeton-Nassau Inc. d/b/a NATIONS - Naples, FL
Maurice McLaughlin

It is amazing to see what sites pop-up with key words associated.....don't see a relation...but does get the site exposure.

May 08, 2007 02:15 AM #14
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Maurice: You never know when or how you will be found, so make your site and writings worthwhile.
May 08, 2007 03:47 AM #15
Ambassador
3,212,295
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Fascinating, Roberta. Amazing what google finds, and even more so what people search for.

Jeff

May 08, 2007 09:03 AM #16
Rainer
71,971
Elaine Reese, REALTOR® in central Ohio
Real Living HER, Powell Ohio - Powell, OH

Like you, I continue to be amused by some of the terms that landed them to my site (I also wrote an article on some of my funny ones). My post on Sargent Murphy still is getting traffic. Thankfully the FBI, so far, have visited only once. Apparently, they weren't looking for wiener dogs!

You realize that by putting those funny terms in your post you're going to get you even more "funny traffic". I expect all the Paris Hilton & Britney Spears wannabees, will visit you now! ;-)

May 08, 2007 09:27 AM #17
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Jeff:....or what Google thinks they are looking for!

Elaine:  Uh oh....
May 08, 2007 10:19 AM #18
Ambassador
814,292
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Long Tails can certainly attract some interesting search terms.  I love watching what people are searching for.  If it is something I know about, I will write it.  Oftentimes they search again!

kk 

May 08, 2007 11:06 AM #19
Rainmaker
338,545
Ann Cummings
RE/MAX By The Bay - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Thanks Roberta!

Ann

May 08, 2007 11:52 AM #20
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Kristal: Good idea!

Ann: You're welcome!
May 08, 2007 12:53 PM #21
Rainmaker
306,923
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead
That's great stuff! It's amazing how people will find us, but I guess as long as they're finding us.... that's all that matters, huh?  :)
May 08, 2007 03:29 PM #22
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Ryan: Yup!!! It's still funny how Google categorizes information, though.
May 08, 2007 03:52 PM #23
Rainer
188,704
Laurie Manny
Long Beach CA Real Estate - Long Beach, CA
I noticed that a lot of people were looking for crime stats so I put up a post with zip code demographics including crime stats and am getting a lot of hits on it, go figure.  
May 08, 2007 05:51 PM #24
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Laurie: Smart move! I find lots of people looking for Black's Beach--probably hoping for nude photos. My site would disappoint....
May 08, 2007 06:12 PM #25
Rainer
146,732
Maureen Maureen
Orangeburg, NY
Roberta - Guess how I found your blog???? Come on guess.  It was not through AR at all.  I get Google Alerts for "Home Staging" any your blog was listed.  I really can't figure Google out.  I write blogs with the phrase home staging all the time and my blogs are almost never listed.  What is your secret??????   ;)
May 09, 2007 12:10 AM #26
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Maureen: You've got to be kidding! I am more confused than ever about Google's algorithms and secret formulas. I write very little about st_g_ng.

May 09, 2007 01:00 AM #27
Rainmaker
226,476
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
Roberta- Glad I read the comments before posting my quesiton. I see Ann asked it and you already answered it. Thank you.
May 10, 2007 03:48 AM #28
Rainmaker
196,584
Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes
Debi: Sometimes the comments are better than the blog!
May 10, 2007 11:47 AM #29
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Roberta Murphy

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