Before leaving for home tonight, I had a conversation with one of our most seasoned, and in the past, most successful realtors. She has awards ro prove it.
Both of us had a terrible 2007, but in her case, her 2008 was just as bad. She said that she's never had a year like the past two years. It's getting so bad that she may have to sell her house that she's owned since 1993.
WORKING THE OLD FASHIONED WAY
She's very diligent, and she works hard. However, she makes money the old-fashioned way --- and she's not earning it the way she should or could. The problem is, she has not evolved as fast in the age of computer literacy, the warp-speed of the internet, and the changing methods by which people do business. It's like she has almost stood still.
We've always had to help her perform or solve simple computer tasks. She has people designing simple flyers (because she doesn't know how, or didn't take time to learn).
She has a wealth of knowledge that she willingly shares with those who seek her help. Unfortunately, she has not fully embraced that we need new ways -- in addition to the old-fashioned ways ---- to stimulate new business.
COMBINE HIGH TECH WITH HIGH TOUCH
So I left the office asking myself, how are we going to survive this market? There is only one answer: we MUST evolve.
ACTIVE RAIN IS OUR STIMULUS
There is so much good information, good skills, and good people here. This is where we learn many ways to grow.
So I've invited others to join. Encouraged them to "lurk" in the background, watch and learn. Tried to get them to blog about their experiences --- each one of us has a story to tell. But for gosh sakes, try something different and new.
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