Dear Blog Creator...Do You Know Who I am?

 Dear Blog Creator

Do you know who I am?  I dance alongside; inside & outside your blog, dipping into your thoughts, skirting or delving into issues, hopefully minding my manners & welcoming your visitors. 

It's my job to create the secondary "first impression".  The one that people view to get a more in depth view of who is writing the text.  I show up in a variety of venues & search engines love to feed on my content.  I'm your second chance to convince someone that your thoughts merit attention...I am your parallel blog.

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  • Recognizing the fact that your blog readers are evaluating you from two perspectives..the blog you write & the responses/comments you make is important.  Seriously interested Blog readers (and potential clients) create a perception of a blog  & its author from both perspectives.

 Comments are so important, that they are often indexed alongside your blog articles & websites in search engines like Google.  They contribute a significant weight to your positioning on-line.  Why is this so?

Well, let's re-consider what a good business blog is intended to do.  An influential & persuasive blog provides information & re-frames it within the context of the blog's author. As a real estate agent, potential clients can get listing & purchasing information from any one of a million websites. 

But the increasing popularity of blogs & the explosion in readership indicates that consumers have a real desire to know how the professional they hire intends to create Value!  Information is plentiful & as a result distracting. This is what makes wisdom & the discernment that creates Value so extraordinarily powerful. Your Blog Comments are another way in which potential consumers  examine how you respond to information to create an intelligent & valuable conversation .

 

The Parallel Blog continues it's commentary:

I'm rarely noticed by the casual observer or visitor.   My value to the reader emerges because you've created a hunger...a hunger for more of you...more of your thoughts...more of your content...more Value.  When the hunger emerges, they begin the hunt, they search for me.  They can find me in a number of ways...but rest assured they will find me, whether you intend for them to do so or not is...irrelevant.

Consider this:  Comments reveal the unguarded side of you...what you're like on-line when you relax a little, away from the spotlight that creating blog content invariably produces.  Comments are indexed on search engines because they are indicators of an author's views & personality. Are you creating them with the care & attention you give to your blog post?

Some things to think about...

Is your blog comment an authentic voice...are you adding meaning to on on-line conversation or is it simply noise?

Do your comments reflect the level of professionalism your website, marketing materials & even your blog promise you will deliver?

Are you rude?  This is where potential clients usually find out how you respond to situations you agree or disagree with.  After all most transactions will have some fodder for conflict.  If your comment are an indicator of the real you...would you hire yourself?

Does your response to other's comments to your blog content reflect an attention to detail?  This is something which provides significant Value to a transaction with you?  If you never respond when others ask you questions in writing, how can clients be sure you'll respond to their needs & questions during a transaction?

Every time you leave a comment on-line, you are leaving a Clue!  Your clients are looking for clues. That's why they seek me out...Your Parallel Blog in the first place.  Are you smart about the clues your are leaving or do you remain clueless?

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