The First 24 Hours- Crucial Internet Strategy for Listings

By
Real Estate Agent with Century 21 Liberty Homes RS-#62825

It is so important to have my game plan ready for marketing a property and giving it the best exposure possible as a new listing. Provided that the home is in "showing condition ready" those first 24 hours are crucial to get all marketing material ready and out for the public to consume.

  • I take dozens of pictures before the listing is even ready to put on the MLS to ensure that I have Royal Kunia HomeMANY pictures for different sites that I post the listing on. I never rely on one shot of one room. I take MANY with different views and angles because you just don't know how they'll look until you get home and look at them.
  • I also have my flyer and brochures made and already in the home for showing appointments.
  • My booklet of property info is already in the home as well along with magnetic 'things to do' notepads an keychains and other odds and ends for guests to take with them.
  • As soon as the property is up and running on our Honolulu MLS system I insert the pictures which are already sized for input.
  • I already have my www.realestateshows.com show ready and slap that link directly into our virtual tour entry spot and wham! That's up and running within the first 10 minutes as well.
  • My flyer with the tour (made from www.realestateshows.com) is up and running on my ActiveRain blog as well as all the spots that they have linked to the show when you click for submission (i.e. Google Base,Trulia, Zillow, Oodle, Hotpads, Vast, Geebo, Viewr and Clickapost) 
  • I download the property show from www.realestateshows.com and my husband burns them to cd with the pictures and my info right on it. I keep a few for handing out...and also put a few in the home for showing appointments and for the Open Houses.
  • Enter the listing into our Century 21 site and Realtor.com and enhance the listings with slide shows, music, additional pictures and so forth.
  • Trulia and Craigslist even get the property listing on their sites too.

Why are those first 24 hours crucial? All the input I enter for one listing are getting exposure ....and Google Alerts me within a few hours. That means it's all over the internet and the consumer is viewing. You are also giving your client's property the best possible marketing tools on and off the internet with all the marketing material I've described here.

The buyer who walks into the home will walk away with the cd and NOT forget the home...they can play it over and over. The other informational material will surely give them loads of info so they are well informed and can make a uniformed decision within those first few hours after viewing.

Your listing will leave a lasting impression on the consumer...and you have given the property loads of exposure and given the seller reason to say you've done a 'phenomenal job' of marketing their property.

~~~~~~~~~~~~~~~~~~

Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents. Website: www.hawaiihomesmarket.com

  

 

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Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2015 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 02/15/2009 12:28 AM
  2. Liz Loadholt 02/16/2009 04:03 AM
  3. Debe Maxwell, CRS 02/20/2009 03:55 PM
  4. John Pucciano 03/23/2009 11:52 PM
  5. Annette Thompson 04/09/2009 12:39 PM
Topic:
ActiveRain Community
Location:
Hawaii Honolulu County
Groups:
Realtors®
The Art Of Marketing You
POSITIVE ATTITUDE for the Weary Soul
Internet Empowered Consumer
Diary of a Realtor
Tags:
hawaii real estate
royal kunia
hawaii homes market
hawaii home buyer
hawaii home seller

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Ambassador
1,085,809
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Lori: Dynamo? Hmm...I do believe I have dynamite lit under my behind to keep me moving! haha!

Eileen: Being on top of the game in a slower market is definitey in the cards!

Feb 15, 2009 10:24 AM #76
Ambassador
1,085,809
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

George: You were following me? LOL! I thank you for all you have done to support me throughout George :) :) Thanks much!

Feb 15, 2009 11:12 AM #77
Ambassador
888,912
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I am always dismayed (not shocked... just unhappy) that so many agents try to see how little they can do to sell a property.  And they end up squandering the best opportunity. 

Feb 15, 2009 01:05 PM #78
Rainmaker
34,852
Lisa Southern
Lisa Southern Real Estate - Raleigh, NC
Lisa Southern Real Estate

Sally,

 Great post. I love all your ideas, especially the cd! Mind if I borrow it?

lisa

Feb 15, 2009 01:14 PM #79
Ambassador
445,264
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Sally, great advice and organization. Our listings are getting sparcer and sparcer these days. People are so afraid that they will have to take less than they want. It's just that chain link reaction to everything else. I do have a listing appointment in the morning though~yea! Take care and thanks for the great post.

Later in the rain~Deb

Feb 15, 2009 02:05 PM #80
Rainer
59,603
Krista Fuchs
Prudential Fox & Roach - Exton, PA
Chester County Realtor - (484) 459-8025 - Home Buying and Selling

I totally agree with you.  I always tell my sellers that I blast them out there as soon as they are active. I haven't done the cd though, that is a great idea!

Feb 15, 2009 02:07 PM #81
Rainer
38,681
JB Brookman
JB Brookman Photography - Franklin, TN
High School Senior Portrait Photographer

Sally- fantastic system you have in place!  I love the exceptional care you have for your clients.  This is a wonderful post and something for all Realtors to aspire to!

Feb 15, 2009 02:54 PM #82
Rainmaker
74,872
Jason Neumann
Century 21 Assurance Realty Ltd. - Kelowna, BC
Realtor - www.KelownaRealEstateNews.com

Sally you are a woman after my online heart!  I really think it is so important to saturate the market with information about a newly listed property as soon as possible.  The online world demands photos and information and they want it right away or onto the next listing they go.  I appreciate your thoughtful posts and keep on blogging!

Feb 15, 2009 04:50 PM #83
Ambassador
236,317
Lisa Udy
Platinum Real Estate Group - Logan, UT
Logan Utah Realtor

Great listing plan! I agree the first 24 hours are the most important. Way to get your listings out there.

Feb 16, 2009 12:02 AM #84
Rainmaker
315,147
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Sally --- a great post --- I am going to re-blog this so that more of my agents will read it.  They usually read my blogs, but not necessarily others.

 

Mama Liz's Signature

Feb 16, 2009 04:01 AM #85
Rainmaker
1,021,772
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Sally - shhh ... don't give away all the secrets of success ... but then I suppose those that do not already know what it takes likely are not here in the rain anyway so go ahead the rest of us can always use a refresher. Your vendors must love the exposure you provide for their homes

Feb 16, 2009 09:11 AM #86
Ambassador
1,085,809
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Lane...and that's a fact. They literally miss the boat. Oh, well, this may or may not help those who are oblivious to their insincerity to their clients...or not. But at least I'm seeing the ones that are right up there with me on this one! :)

Lisa: Of course you can...everyone can....I'm sure there are many that already do. I just started implementing that into the rest of my marketing.

Deb: I'd love the sparser listings...that means buyers!  Yup I love buyers!  I love sellers! I love all and it's up to us to represent them to the max!

 

Feb 16, 2009 09:11 AM #87
Rainmaker
137,327
Alexsandra Stewart
Remax equity group - Portland, OR
Broker - Portland Oregon Real Estate

Terrific list, terrific post.   I agree -- time is of the essence, exposure is vital.  I love the CD's that people can take away from opens/viewings.  They are great for the brokers too.

Feb 16, 2009 01:24 PM #88
Ambassador
1,885,463
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Sally!  I'm late to the party for this one but, WHAT a great post!  I'm going to re-blog and make sure that my team reads this one for SURE!  Thanks for the reminder and pulling this altogether for us Sally!

Debe in Charlotte

Feb 20, 2009 03:50 PM #89
Ambassador
1,085,809
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Alexsandra: Thanks much! And it works!

Debe: Wonderful...glad it can be of some help!

Feb 20, 2009 03:53 PM #90
Rainer
5,807
John Pucciano
Long & Foster - Mc Henry, MD
Certified RE Investment Advisor

Hi Sally,

Also late in reading this.  Awesome post and great information.  Thanks

Mar 23, 2009 11:47 PM #91
Rainmaker
1,926,473
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Wow well done and very nice. What camera do you use? That seems to be the key.

Mar 24, 2009 07:26 AM #92
Ambassador
1,992,923
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I missed this very informative post the first time around.  Thank you for bringing my attention to it.

Mar 24, 2009 04:35 PM #93
Anonymous
Dagny Eason

Great post! 

I cannot wait to impliment some of these great suggestions in my next listing, next week!  I have been wondering where to do some of the DVDs, so I am really appreciative of all you have written here.

Thanks,

Dagny

Mar 25, 2009 12:20 AM #94
Rainer
22,970
Carin Arrigo-Zimmer
TopBroker Network Real Estate - Orange, CA
TopBroker Network Real Estate

Sally, I'm so glad I read your timely post, as I'm preparing for my very first listing in about a week! Thank you for sharing. Much appreciated.

Apr 19, 2009 10:02 AM #95
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