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Sharing your Expertise with other Realtors

By
Real Estate Agent with Sutton Group Preferred Realty Inc.

It's a struggle at times. Real Estate sales is a competitive business... quite honestly, the most competitive that I've personally experienced. Some businesses are more price sensitive, some are more prone to shopping around, but none are as competitive on so many fronts. This is the reason it seems that so many Realtors are secretive when it comes to providing meaningful help to co-workers.

I can understand the protectionist mentality. We all work very hard as Realtors to develop a broad offering of services. It seems like you are throwing away your competitive advantage if you share your thoughts on how to operate the business. I think you should ask yourself the real question first though - how many times are you really up against that particular person for a listing or buyer client? Even if you answer "all the time, I'm in small town"... I still don't buy it. You can have 20 people deliver the same information and top performers will still be at the top of the pile. It's a beautful thing called personality.

I am guilty of sharing everything - if someone asks - I'll tell them. I don't care in the least. First - I have a substantial financial investment in my systems, not everyone I talk to has the finances to duplicate what I've done. Secondly, I have a MASSIVE amount of time invested. Just look at my blog as one small indicator. You can't just spend a night and create an extensive collection of first hand real estate writings.

The internet opens up a whole new avenue. Geographics are no longer an issue. There are many venues where you can start to develop mastermind groups where the members have no physical capability of crossing paths. I think this is so powerful because you automatically see the barriers of the protectionist mentality stop.

If you're a new agent, an agent who has been around for awhile but wants some fresh ideas or a top producer in your maketplace and you think I have an answer that you could use - drop me a line, I'd be more than happy to give you my take on it!

Greg

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