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Sellers need to know they are Behind the Curve

By
Real Estate Agent with Realty World - Heritage Realty

Market Analysis: Are you Behind the Curve?

As we have been hearing on the news; prices are falling in real estate. Appraisals are coming in lower. The market is different than it has ever been before. What does that really mean? It is shocking. It means that the value/price/sales price/list price of a house or property for sale is actually going down each month it is for sale.

This means that if you have real estate for sale and the price is too high; then you are behind the curve and losing ground daily. Every month (or year) that goes by - the gap between ‘what the properties are going to sell for' and the ‘list price' gets wider; creating a scenario in which it is increasingly difficult to get an offer.

The obvious solution is to drastically reduce the price to create an environment where an offer may come in. The list price needs to be within 6% of the realistic sales price. As time moves along the spread between the list price and the sales price widens. That creates the need for a substantial price reduction.

This is not the experience that we have seen in past years. In the past, prices went up over time. That made things easier. If you wanted more for your house - all you had to do was wait and the prices would rise; eventually reaching the asking price. These were the ‘good old days'.

Waiting will only make this problem worse - since we are not waiting for prices to go up; but rather for them to go down.

If you want to sell your property, it is important that this concept be fully understood. Rather than waiting until a low offer comes in, and trying to explain all of this in the moment; it seems like a good idea to discuss it in advance. 

This information is not what any one wants to hear. If you are one of the people that needs to sell or that must sell - then this information is essential.

If you are one of the sellers that do not have to sell or you are attached to the price; then this is not what you want to hear, but it may not affect your decision.

These two scenarios are creating essentially two markets - one that is competitively priced and the other market that is not. The discrepancy between the two markets is becoming more evident.

We are having sales - over 1000 homes sold in Haywood County, North Carolina last year. Only the houses that are competitively priced are selling.

 The real estate agent is responsible for marketing the property, but the buyers will decide which ones are competitively priced and which one to make an offer on. The seller is responsible for creating an environment that encourages offers. 

It is my belief that if you want to sell, then it can done.

The buyers are very conservative right now and they will not over pay. They are shopping around and know what is on the market - now - not last year. There are many choices for them.

They are real buyers and they will buy. Now is a great time to buy. Low interest rates, great prices and a large inventory create a perfect market for buyers. And the activity is apparent for the competitive properties. Offers are being made and properties are selling.

Comments (6)

Lisa Southern
Lisa Southern Real Estate - Raleigh, NC
Lisa Southern Real Estate

Hi Lynda,

 This is definitely true. Homes priced right, even in this tight market are selling within the week because of the price! Sellers have to be educated.

Thanks,

Lisa

Feb 15, 2009 05:42 PM
Lynda Bennett
Realty World - Heritage Realty - Maggie Valley, NC

I guess it is allways the same - stick to the Basics in any Market. Some things never change, and pricing it right is always a challenge.

Feb 15, 2009 06:22 PM
Raine Nordby
Colorado Springs, CO

Lynda;

Good thought on pricing. I like in the beginning when you wrote

"....if you have real estate for sale and the price is too high; then you are behind the curve and losing ground daily"

It's like quicksand and you don't want your seller to get bogged down.

Thanks for the info.

~Raine

Feb 15, 2009 07:26 PM
Laura Karambelas
Baird & Warner Downers Grove - Downers Grove, IL
Realtor - Downers Grove

Lynda-

Great information!  I am still shocked when agents are using closed properties from 6 months ago. The market has definitely changed and prices continually change.  I price my listings using actives as they are the homes buyers will be looking at.

Feb 15, 2009 10:29 PM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

The same is true in the commercial market. By waiting (pricing too high), sellers will realize a greater loss, not the higher price they hope for.

Feb 16, 2009 01:15 AM
Josh David
Bridgeview Bank Mortgage - Tampa, FL
Purchase Specialist... www.joshdavid.us

Hey Lynda I couldn't have put it better! I have 5 short sale listings and we are dropping the prices every 10-14 days if we do not get traffic. We have to adapt to the times and those who don't will be left behind, like many already have....

JD

Feb 16, 2009 05:24 AM