Guarantees in real estateStaging Diva Graduate Nicole Hurst of Cole House Design, ignited quite a discussion about stagers providing guarantees of a house sale when they stage a home for a client. Reading the comments, I was shocked to see that some home stagers actually provide this! Great for them if they're comfortable with it and if it's working for their business, but I question the business rationale for this.

In an uncertain world, I understand the desire to obtain a guarantee if you're a client about to part with your hard earned cash. And, I understand the home stager's impulse to want to provide one if they think it will attract more business. But this is a very risky business practice!

I'm against home stagers providing any guarantee of a real estate sale because of their staging, because there are so many factors that a home stager has zero control over.

No matter how brilliantly we may stage a home, here are but a few of the other factors that will influence whether the home sells or not.

For example, whether the:

  • house is being listed in the right season (homes are harder to sell over Christmas and Spring Break for example)
  • house is priced correctly for it's location, size and prevailing market conditions
  • house has the features buyers are looking for in that market (example- hard to sell a one bedroom home in a family neighborhood)
  • agent does an effective job in marketing the property (example- lots of interior shots on MLS, effective feature sheets etc.)
  • home seller maintains the home in the same showing-ready condition the stager created 100% of the time (impossible to monitor)
  • home seller makes it easy to show by not requiring lengthy notice, preventing showings during certain times, etc.
  • home seller ensures the home is sparkling clean and free of odors and pets during all showings
  • agent and home seller effectively handle any offers they receive (negotiations break down for lots of reasons)
  • home seller accepts an offer (many factors go into this besides getting the price they asked for)
  • home passes inspections (stager has no knowledge of hidden defects, nor should they)
  • buyer gets financing and the deal closes ('nuff said!)
  • natural disaster, political, economic or other news event interferes with the real estate market during the time the house is listed

Do home stagers ensure that a home shows better when it's staged? Absolutely if they know what they're doing!

Should they provide any guarantee that the home will sell because they staged it, absolutely not!

 

Debra Gould, The Staging Diva

Debra Gould, The Staging Diva®
President, Six Elements Inc. Home Staging

A Fortune 500 company veteran, Debra Gould is also known as The Staging Diva and is president of Six Elements Inc., an internationally recognized home staging company that is frequently profiled in the media in both the US and Canada. Debra Gould developed the Staging Diva Training Program to create opportunities for others to grow their own profitable home staging businesses. There are currently over 1000 Staging Diva Graduates around the world.

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20 Comments on Beware of Home Staging Guarantees

FEB
16
2009
717,480 Points 2 Featured Posts Localism Sponsor Outside Blog

I just hear of someone victimized by signing up with a stager thru their real estate agent and the stager rented out the property to a "house sitter" by way of a well hidden clause in the contract...

The owner wants to move back in the house and the stager and stagers won't let the owner back in...

5:35pm • #1
870,536 Points 200 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Couldn't agree more. I would never hire, recommend or suggest the service of a stager who exaggerated their results.

BS is not a redeeming quality in this market, especially for that "extra expense."

5:35pm • #2
408,602 Points 19 Featured Posts Outside Blog Called Shot Master

I actually thought this was going to be a different topic of discussion and was pleasantly surprised when I was reading (except for the part when I read that other stagers are doing this).... I'm completely with you.  There are too many thing out of control of the stager.  Now, I have provided incentivized contracts where they pay less up front, but significantly more upon closing - mind you these are only when I have determined they are a fit for this program AND the agent is someone we know has a proven track record and we have a good relationship with. (This way we are in the loop.)

7:23pm • #3
2 Featured Posts

Debra, I agree.  Staging ensures a house will show at its best and that the agent and sellers are marketing the home to its full potential, but it still doesn't guarantee a sale.  Staging is just one of the many factors, as you've listed, that are part of the selling equation. 

8:34pm • #4
FEB
17
2009

Very interesting article Debra! It made me want to know more about the principles of "Fung shui", for personal purposes only! Generally speaking, nothing can be guaranteed in life especially when it comes to home selling in this market! Although, Real Estate Staging will improve the visual presentation of the home but none could ever guarantee the outcome! Enjoyed reading both articles, thank you Debra!

12:36am • #5
3 Featured Posts

I'm with you Debra. A guarantee of a sale is really not in order.  The statistics bear out that all other things being equal, the staged home will sell faster and for more money than a comparable non-staged one. But it is not wise, or in my eyes even ethical, to guarantee something with so many factors beyond your control.

2:54am • #6
122,048 Points

You said it beautifully Debra!  Great post!

5:43am • #7

Great Post Debra!  Every stager should have that list in their pocket when asked to get paid on closing.  

7:08am • #8
154,676 Points 10 Featured Posts

Debbie, you hit the nail on the head with this one.  For all of these reasons, as well as many others, I also don't favor working on any sort of "contingency payment upon the close of escrow".  I havehad some homes which I have Staged literally go into, and fall out of, escrow up to three times.  There are far to many variables that are completely out of our control as Stagers.

9:21am • #9
2 Featured Posts

Really?!  I was not aware that these claims were being made from staging professionals.  It states in my contract that "staging does not guarantee a sale..."  just so there is no confusion with the seller.  Excellent topic!

10:02am • #10
580,460 Points 37 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

My contract also states that staging will not guarantee a faster sale, or one for a higher price, since there are other factors that we have no influence over.  This way my clients know exactly where we stand.

12:29pm • #11
2 Featured Posts

Hello Debra, I remember my dad telling me many years ago to never let my mouth write checks that my butt could not cash.  Obviously not everyone had a dad with such words of wisdom!

1:26pm • #12
297,560 Points 8 Featured Posts

Thank you everyone for those excellent comments!

7:53pm • #13
FEB
18
2009
1 Featured Post

I've always wished that I had a penny for everytime I'd been asked to guarantee my staged homes would sell, I'd be rich by now.  Well, now I just wish I had your great list for a response. 

I loved reading both articles and appreciated the honest feedback in both.  Even if I were given full control of the pricing, marketing and negotiations I still wouldn't guarantee that a house would sell, because I'm not a RE agent and that's not my expertise.  So, the key take away for me here is to keep educating and partner up with the right RE agents who understand what it takes to make a home sell.  But like the RE agent, I can't guarantee anything, except that a house will look great when my company is done with it.

2:47pm • #14
2 Featured Posts

Great list, Debra.  This was an enjoyable post. 

4:19pm • #15
FEB
19
2009

Thanks for the post Debra- never truer words!  Very few things in life are guaranteed, especially when the variables are beyond our control.  Is it a good investment? Yes, Will it help show the home better to buyers? Yes-  Guarantee sale? No, but a better chance than without staging, especially when vacant.

Taylor
8:50am • #16
MAR
28
2009

well...showhomes staging company does do exactly that! their business model only works IF there is a live in house manager aka hometender so they can collect the monthly rents they call 'fees' from the individual's furnishing thety are using. They are not in the business of 'staging' a home using and charging the homeowner. anything monthly- just a 1% success fee when the home sells. they also charge the homeowner a set up fee. they then collect a monthly feee from the home manager. This is considered property managemnt in the state of Texas and they have no real estate license to parctice in property management is Texas nor do the franchisee owners have to have ANY real esate experience!

9:24am • #17

read their franchise opportunity page on showhomes.com and also read the CLAIMS about selling a property faster by using their service under the homeowner section!

9:26am • #18
APR
02
2009
129,391 Points 4 Featured Posts

Aloha Debra,

I'm going to reblog this if you don't mind. Thanks for the poignant post!

Peace,

4:17pm • #19
APR
04
2009
297,560 Points 8 Featured Posts

Thank you all for your feedback to this post.

Aloha Kimo, of course you may reblog!

3:15pm • #20


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Debra Gould, The Staging Diva

Toronto, ON

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Six Elements Inc.

Office Phone: (416) 691-6615

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Articles of interest to home stagers and real estate agents to improve understanding of the business of home staging (real estate staging, house fluffing).

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