Quick Poll to the masses here, what do you think?
Are Yellow Pages Effective As Advertising Anymore?
I see some of the larger offices advertised in my area, in bold print, some of the dominant Realtors or Realtor teams. But does anyone read these books anymore? Better in small towns vs. large cities? Better for the older age demographic vs. younger folks? Isn't the Internet where 90% of Realtor search starts? Are Yellow Pages like print advertising for homes, excluding specialty luxury homes, turning into a dinosaur? What about other professions like Inspector, Feng Shui, mortgage companies, title insurance?
Seems like I have used them recently only for plumbers and HVAC repair.
Is Yellow Page advertising worth the investment today?