Continued from Preparing the Home

Although the house is ready for buyers, I wanted to have all of the promotional materials completed BEFORE the house hit the market.  In order to accomplish this goal, I needed to lay the foundation for my integrated marketing campaign.  Among other things, this includes 

1. Take photographs and resize them for various outlets
2. Create a Virtual Tour
3. Create and order Flyers and Postcards
4. Research Neighborhood, Schools, Taxes, Etc

Photographs - Of course, a wide angle lens is a requirement.   

Create a Virtual Tour - Upload photos and develop descriptions for each. 

Flyers and Neighborhood Postcards- I use a common design theme for flyers, post cards, open house notices, etc.  Of course, these are printed on high quality, glossy card stock and contain the link information to the Visual Tour.  

Additional research - Since this is my home, my normal level of research is greatly reduced.  I already have a Neighborhood post for The Pointe and a post containing information on Schools in Shepherdsville.  So, once I looked up Bullitt County Property Taxes, I was all set.

Next -  Setting the Price

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Erik Hitzelberger is a licensed real estate agent with RE/MAX Alliance in Louisville. If you need a Bullitt County Real Estate agent please email me or call 502.921.3989.

I specialize in the following areas of the Metro Louisville Area: Jeffersontown (J-Town), Okolona, Fern Creek, Shepherdsville, Mt Washington, Hillview, Brooks and Pewee Valley.  Click the following links to learn more about Louisville and Bullitt County Real Estate or to Search for Shepherdsville Homes.