1. Choose a Hub- Your marketing efforts should be directing past 
clients, new prospects and current customers to a Hub. Normally this will be your website and that is why I advise real estate professionals to have a blog integrated into their website. A hub is your main marketplace where people can get additional information, purchase products or services, and keep in touch with you.
Do some housekeeping and make sure your hub is warm and inviting.
2. Invite your current SOI to your Hub- This is often overlooked. If you are keeping in touch with your SOI through a newsletter mailing, pop-bys or phone calls this is a great time to mention the information they can find on your blog. Remind them frequently and repeatedly that your blog is a great resource for their questions and current local real estate market information.
Consistency is key.
3. Create a Reason for your Farm Area to Get to Know You- If you have decided that you are ready to focus on a niche market (good for you) than this is an easy step. Let your farm area know through relevant offline venues (local newspapers, mailings, belly to belly events) that your blog will keep them updated on current events. Invite them to read your blog.
Provide plenty o' links and reasons for your blog visitors to go to your website. Don't be afraid to use call to action buttons and white paper sign up promotions. You shouldn't be a dirty little secret.
It's your job to provide the invitation. Let your guests decide whether they want to accept or decline.
4. Keep your Focus. If you have more than one target audience or you are selling more than one service your marketing efforts can become cloudy. Stay steady and keep focused. You may need two hubs for your dual effort.
So I have two similar marketing programs that I sell. I have two different audiences. I have two different blogs and I have two different advertising campaigns which are sometimes on the same platforms.
Focused efforts draw results.
5. Personal Branding. Back to that hang up that I have about personal branding. If you want to make your efforts stick than people need to be able to know, like, and trust you. It's pretty simple and it is the essence of personal branding.
Even the most controversial folks have a keen sense of personal branding and they draw like people to them. Keep your eyes on content, creativity, and transparency. Don't try to emulate others you should strive to be an originator and be your only competition if you want to stand out and shine. You will then attract the types of clients who are ready, willing, and able to work with you because of the things that you say and the things that you can do.
Personal branding works like a set of magnets.
It all starts with creating a marketing plan. When you incorporate social media marketing and blogging into your marketing plan the big picture takes on the form of a spider. Do you remember
Charlotte's Web? When
YOU are actively building your community members will come. You can use
Facebook and create groups, You can use Twitter and microblog local news and have real conversations in real time, You can use Linked In and show your knowledge by answering questions. Once you have built your community you can than invite them to become YOUR community on a
network that YOU create which is the ultimate quarterback play.
Then comes the fun.
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Real Estate Brokers: Building a solid community is the game changer for a Sphere of Influence Business Model. Do you want to learn more about building a community through solid and creative internet and offline marketing efforts? Call #262-203-5231 or email rebecca@realestateskillz.com and ask about the
Real Skillz Community Equals Profitablility Seminar.
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Terrific post, and full of very good advice. Thank you for taking the time to share this with all of us.